Blue Dart Express Ltd, a leading air express and distribution logistics service provider, announced a general price increase of 9% to 12%, effective January 1, 2025. Notably, this price hike will not affect customers who sign up for services between October 1 and December 31, 2024. Balfour Manuel, Managing Director, Blue Dart, emphasised that this price adjustment is vital for maintaining operational excellence and delivering stakeholder-focused solutions. He also noted that the company is investing in network expansion, adopting new technologies, and enhancing service offerings alongside the annual price review. The price increase is part of Blue Dart's comprehensive annual assessment, which considers inflationary pressures and the need for cost rationalisation in light of rising input costs. The company stated that these measures are essential for upholding its high service standards amid challenges such as inflation, complexities in the global supply chain, and changes in the domestic market. By proactively addressing these issues, Blue Dart aims to continue providing exceptional service to its customers and support its partners effectively. (ET)