Northeast Frontier Railway Earns Rs 350 Million from Advertisements
RAILWAYS & METRO RAIL

Northeast Frontier Railway Earns Rs 350 Million from Advertisements

The Northeast Frontier Railway (NFR) has made notable strides in boosting non-fare revenue through innovative advertising strategies from April to December 2024. By optimising non-operational revenue sources, NFR successfully generated approximately Rs 350 million through advertisements at station premises and on trains during this period. 

Kapinjal Kishore Sharma, Chief Public Relations Officer (CPRO) of NFR, highlighted that digital advertisements at prominent stations like Guwahati and Kamakhya have provided businesses with a platform to reach targeted audiences while enriching the passenger experience with engaging content. 

Strategic advertisement placements at high-traffic locations such as the Siliguri City Booking Office and the circulating areas of New Jalpaiguri and Katihar stations have also contributed to boosting revenue. Additionally, outdoor advertisements, including hoardings and flex boards, were strategically positioned in high-visibility areas, resulting in approximately Rs 18.2 million in earnings. Notable locations for hoardings include Guwahati, New Jalpaiguri, Rangiya, and New Bongaigaon stations, along with key infrastructure points such as the Sivoke Station bridge and Damdim, which have capitalised on high foot traffic. 

Sharma emphasised that this initiative has offered brands an extensive opportunity to connect with large audiences while maximising the value of railway assets. In addition to traditional advertising, NFR has also incorporated innovative methods, such as vinyl wrapping on train coaches, which generated an additional Rs 10 million in revenue. 

The Northeast Frontier Railway (NFR) has made notable strides in boosting non-fare revenue through innovative advertising strategies from April to December 2024. By optimising non-operational revenue sources, NFR successfully generated approximately Rs 350 million through advertisements at station premises and on trains during this period. Kapinjal Kishore Sharma, Chief Public Relations Officer (CPRO) of NFR, highlighted that digital advertisements at prominent stations like Guwahati and Kamakhya have provided businesses with a platform to reach targeted audiences while enriching the passenger experience with engaging content. Strategic advertisement placements at high-traffic locations such as the Siliguri City Booking Office and the circulating areas of New Jalpaiguri and Katihar stations have also contributed to boosting revenue. Additionally, outdoor advertisements, including hoardings and flex boards, were strategically positioned in high-visibility areas, resulting in approximately Rs 18.2 million in earnings. Notable locations for hoardings include Guwahati, New Jalpaiguri, Rangiya, and New Bongaigaon stations, along with key infrastructure points such as the Sivoke Station bridge and Damdim, which have capitalised on high foot traffic. Sharma emphasised that this initiative has offered brands an extensive opportunity to connect with large audiences while maximising the value of railway assets. In addition to traditional advertising, NFR has also incorporated innovative methods, such as vinyl wrapping on train coaches, which generated an additional Rs 10 million in revenue. 

Next Story
Infrastructure Energy

NTPC Signs $11.5 Billion Clean Energy Deals in Chhattisgarh

Juniper Green Energy has successfully commissioned a 100-MW solar power project aimed at supplying electricity to Bhutan, marking a significant milestone in regional energy integration. According to the company's statement, the project facilitates a crucial cross-border agreement allowing Bhutan to receive 50% of the power generated during the winter months. This arrangement permits Bhutan to directly import power from an Indian generator under an established bilateral trade framework. Located in Rajasthan, the solar project contributes a total generation capacity of 100 MW. Highlighting the..

Next Story
Infrastructure Energy

Juniper Green Commissions 100-MW Solar Project for Bhutan

The New Delhi Municipal Council (NDMC) held its first council meeting since the Delhi Assembly polls focusing on a comprehensive Summer Action Plan aimed at achieving 100% solar energy adoption by 2026. The meeting, led by MP Bansuri Swaraj, began with the swearing-in of three new NDMC members — Delhi Minister and New Delhi MLA Parvesh Sahib Singh, Delhi Cantt. MLA Virender Singh Kadian, and Ravi Kumar Arora, Additional Secretary of the Ministry of Housing and Urban Affairs. Solar Energy Push NDMC Vice Chairman Kuljeet Singh Chahal announced the civic body's ambitious solar energy plans, ..

Next Story
Infrastructure Energy

NDMC Pushes for 100% Solar Energy by 2026

Mumbai-based energy storage startup AmpereHour Energy has raised $5 million from Avaana Capital, with participation from UC Impower and other angel investors. Founded in 2017 by IIT Bombay alumni, AmpereHour Energy focuses on building AI/ML-enabled Energy Storage Systems ranging from kW/kWh scale systems for Mini-grids to MW/MWh scale systems compatible with solar PV and wind plants. The systems are designed to be plug-and-play, integrated with the company’s proprietary Energy Management platform, Elina. The fresh capital will be directed towards expanding manufacturing and software capabi..

Advertisement

Advertisement

Subscribe to Our Newsletter

Get daily newsletters around different themes from Construction world.

STAY CONNECTED

Advertisement

Advertisement

Advertisement

Advertisement

Talk to us?