SDMC permits DTC to float tenders for ads at unipoles
ROADS & HIGHWAYS

SDMC permits DTC to float tenders for ads at unipoles

South Delhi Municipal Corporation approved a proposal for transfer of the right to Delhi Transport Corporation (DTC) to float tenders for advertisements at unipoles along with other places at depots and properties.

The decision has been made after the corporation’s failure to get any success after making many attempts for floating tenders for DTC’s unipoles in the past year. In August 2020, a memorandum of understanding (MoU) was signed between SDMC and DTC, which was valid for five years and comprised a 50-50 revenue sharing from funds received via advertisements displayed in various forms including bus wraps or body wraps on DTC-owned bus (other than the cluster buses) and other media devices such as unipoles at DTC depots or properties.

The proposal stated that according to the MoU Delhi Transport Corporation is permitted to call tender only for DTC-owned bus wraps/body wraps and regarding other media devices, the tenders have been floated by the SDMC for unipoles in DTC properties in the past year but there’s no success.

DTC informed SDMC in January that the east and north corporations have granted permission for inviting bids to select agencies for advertisements at unipoles. They wanted the same process for SDMC as well.

After many several discussions, the decision to bring an amendment in the MoU was made, giving DTC the right to float a tender. However, the decision of SDMC will be final and an officer from the advertisement department would be a part of the tendering committee. The revenue share will continue to be 50-50 and will be paid on a quarterly basis.

Image Source

South Delhi Municipal Corporation approved a proposal for transfer of the right to Delhi Transport Corporation (DTC) to float tenders for advertisements at unipoles along with other places at depots and properties. The decision has been made after the corporation’s failure to get any success after making many attempts for floating tenders for DTC’s unipoles in the past year. In August 2020, a memorandum of understanding (MoU) was signed between SDMC and DTC, which was valid for five years and comprised a 50-50 revenue sharing from funds received via advertisements displayed in various forms including bus wraps or body wraps on DTC-owned bus (other than the cluster buses) and other media devices such as unipoles at DTC depots or properties. The proposal stated that according to the MoU Delhi Transport Corporation is permitted to call tender only for DTC-owned bus wraps/body wraps and regarding other media devices, the tenders have been floated by the SDMC for unipoles in DTC properties in the past year but there’s no success. DTC informed SDMC in January that the east and north corporations have granted permission for inviting bids to select agencies for advertisements at unipoles. They wanted the same process for SDMC as well. After many several discussions, the decision to bring an amendment in the MoU was made, giving DTC the right to float a tender. However, the decision of SDMC will be final and an officer from the advertisement department would be a part of the tendering committee. The revenue share will continue to be 50-50 and will be paid on a quarterly basis. Image Source

Next Story
Resources

Madhya Pradesh Champions Inclusive Tourism at Heritage Sites

On the occasion of World Heritage Day, Madhya Pradesh is taking a significant step toward inclusive tourism by making its historical sites accessible to all — especially persons with disabilities. The state is rolling out its ‘Accessibility Infrastructure and Development’ project at Maheshwar, Mandu, Dhar, and Orchha, aiming to create a more welcoming experience at these iconic cultural destinations.The initiative, under the leadership of Chief Minister Dr Mohan Yadav and Tourism Minister Shri Dharmendra Bhav Singh Lodhi, includes infrastructure upgrades such as ramps, Braille signage, w..

Next Story
Resources

Runwal Realty Onboards Sonam Kapoor as Brand Ambassador

Real estate major Runwal has unveiled a refreshed identity as Runwal Realty, signalling a renewed commitment to crafting spaces that stand the test of time. With this refresh, the brand unveils its new philosophy: “Building for Generations to Come” and welcomes Bollywood star and global fashion icon Sonam Kapoor as its brand ambassador. This evolved identity reflects Runwal Realty’s commitment to creating not just homes, but heirlooms—crafted through visionary design, meticulous planning, global design expertise and an unwavering focus on quality. With the customer at its core, each de..

Next Story
Infrastructure Urban

Emerging Trends in Infrastructure and Transport 2025: KPMG

KPMG’s latest report, The Great Reset: Emerging Trends in Infrastructure and Transport 2025 edition, sheds light on the profound changes transforming the global infrastructure landscape. As industries adapt to the challenges posed by climate change, economic pressures, and technological advancements, the report identifies key trends and provides actionable insights for leaders in infrastructure and transport sectors. “In today’s interconnected world, the lack of standardized supply chain practices is not just an operational challenge—it’s an environmental and economic one. We’..

Advertisement

Advertisement

Subscribe to Our Newsletter

Get daily newsletters around different themes from Construction world.

STAY CONNECTED

Advertisement

Advertisement

Advertisement

Advertisement

Talk to us?