JSW Cement’s new ad goes regional, asks Naattil Evideya?
Company News

JSW Cement’s new ad goes regional, asks Naattil Evideya?

JSW Cement has launched a campaign for the Kerala market, with a film titled "Naattil Evideya?" (meaning, where in Kerala are you from?), a question Keralites are fond of asking others from the state. With this campaign, the company aims to promote the message that JSW Concreel HD Cement ensures house stays despite any terrain and climatic conditions.

The film celebrates the natural diversity of Kerala with subtle nods to the varied culture of different places within the state and is conceptualised by Stealth Mode, on air on major Malayalam channels and on Digital.

Gurminder Singh, head of branding at JSW Cement, said, "This is our first attempt to go regional in our approach towards advertising on TV. This TVC was conceived in, made by and made for people of God's own country. This advert so perfectly captures the core essence of our product and Stealth Mode has done a brilliant job in capturing it."

Akash Anandh, Creative Director at the company’s agency Stealth Mode, said, "We wanted the film to be a reflection of what a Keralite feels. It celebrates their deep connection to the land and nature, and it does so in their own voice. We wanted to capture the flavour of Kerala in the music too. Vinod's vision and Varun's music have really tugged at our heartstrings along with Kerala's."

Written from a company news release.

Image source

JSW Cement has launched a campaign for the Kerala market, with a film titled Naattil Evideya? (meaning, where in Kerala are you from?), a question Keralites are fond of asking others from the state. With this campaign, the company aims to promote the message that JSW Concreel HD Cement ensures house stays despite any terrain and climatic conditions. The film celebrates the natural diversity of Kerala with subtle nods to the varied culture of different places within the state and is conceptualised by Stealth Mode, on air on major Malayalam channels and on Digital. Gurminder Singh, head of branding at JSW Cement, said, This is our first attempt to go regional in our approach towards advertising on TV. This TVC was conceived in, made by and made for people of God's own country. This advert so perfectly captures the core essence of our product and Stealth Mode has done a brilliant job in capturing it. Akash Anandh, Creative Director at the company’s agency Stealth Mode, said, We wanted the film to be a reflection of what a Keralite feels. It celebrates their deep connection to the land and nature, and it does so in their own voice. We wanted to capture the flavour of Kerala in the music too. Vinod's vision and Varun's music have really tugged at our heartstrings along with Kerala's. Written from a company news release. Image source

Next Story
Infrastructure Energy

REC Transfers HVDC Project to Power Grid

REC Limited has successfully handed over the Special Purpose Vehicle (SPV) for a High-Voltage Direct Current (HVDC) transmission project to Power Grid Corporation of India Limited (PGCIL). This strategic move aligns with the nation's objectives to strengthen its power transmission network. Key Highlights: Project Overview: The HVDC project, under the inter-state transmission system (ISTS) initiative, is a critical component of India's push toward robust and efficient electricity transmission. It aims to handle bulk power transfer across long distances while ensuring minimal losses. Role of RE..

Next Story
Infrastructure Transport

NF Railway Collaborates with IIT Guwahati

The Northeast Frontier (NF) Railway has signed strategic Memorandums of Understanding (MoUs) with IIT Guwahati to foster technological advancements and improve railway operations in the region. This partnership focuses on innovative solutions to enhance safety, efficiency, and sustainability in rail infrastructure. Key Highlights: Purpose of MoUs: The collaboration aims to leverage IIT Guwahati's expertise in technology and research for implementing cutting-edge solutions across railway operations. Key areas of focus include: Automation and digitization in maintenance. Sustainability initiati..

Next Story
Infrastructure Transport

Danapur Division Modernization Plans Revealed

The Railway Board has unveiled ambitious plans for the expansion and modernization of the Danapur Division, a critical hub under the East Central Railway. The initiative focuses on infrastructure development, enhanced passenger amenities, and operational efficiency. Key Highlights: Scope of Modernization: The Railway Board's blueprint emphasizes: Upgrading existing infrastructure to accommodate more passenger and freight traffic. Improving station facilities, such as platforms, waiting areas, and connectivity. Introducing advanced signal systems for safer and smoother operations. Freig..

Hi There!

"Now get regular updates from CW Magazine on WhatsApp!

Join the CW WhatsApp channel for the latest news, industry events, expert insights, and project updates from the construction and infrastructure industry.

Click the link below to join"

+91 81086 03000