Tata Motors is exploring the possibility of implementing a price hike for its Passenger Vehicles (PVs) and Electric Vehicles (EVs) in January. The potential adjustment is being considered as a strategic response to escalating input costs and market dynamics. A spokesperson for Tata Motors confirmed the evaluation of this pricing strategy. The move to reassess pricing aligns with the industry's ongoing challenges, such as increased costs of raw materials and other inputs. Tata Motors aims to navigate these challenges effectively while maintaining its commitment to delivering high-quality vehicles. The decision to implement a price hike, if finalised, is expected to impact both traditional Passenger Vehicles and the growing Electric Vehicles segment. The company is likely to assess the extent of the adjustment in order to balance the impact on customers with the need to sustainably manage production costs. Tata Motors, a key player in the automotive industry, is continuously adapting its strategies to ensure competitiveness and resilience in the market. The potential price hike, if executed, will be a response to the evolving economic landscape and the company's dedication to providing value to its customers.