Samsung will invest in smart manufacturing capabilities at its mobile phone plant in Noida to increase production competitiveness, the company's global head of mobile business said. Samsung Electronics President and Head of Mobile eXperience Business T M Roh stated that the company will continue to invest in research and development facilities in the country. We will continue to invest in the Noida facilities to bring the optimized and/or smart factory. We will continue to make investments in that area. I believe that our investment in the smart factory will increase production competitiveness, Roh said. In 1996, the company established a manufacturing and R&D center in India, where it now employs nearly 70,000 people. In India, Samsung now has its second largest manufacturing facility in the world in Noida, as well as its largest research and development centre at Bengaluru. This year, the company began producing its premium Galaxy S23 series in India. Samsung India has prioritized make in India, make for India. We are not only meeting domestic demand, but we are also using it as an export hub, Roh explained. He stated that the company is working with local vendors in India on mobile chargers and other components such as mechanics. Also Read Adani to get LOI for Dharavi project on confirming financial capacity Casagrand to invest into commercial real estate