Perkins appoints Vicki Reeves as channel development director
ECONOMY & POLICY

Perkins appoints Vicki Reeves as channel development director

Effective January 1, 2024, Vicki Reeves will become the new global marketing and channel development director for the Perkins brand, responsible for defining and delivering the global marketing plan.

Vicki, who recently served as product support director, will also lead the global Perkins Distributor Excellence programme and deliver the marketing and rental strategies.

?With her deep expertise in marketing, the NPI process and distributor excellence, Vicki is an excellent fit for this position,? said Jaz Gill, vice president and general manager of global sales, marketing, service and parts. ?Throughout her career, Vicki has exhibited the ability to create an engaged team and lasting customer relationships while delivering on her commitments ? all of which are vital characteristics for our marketing and channel development director, so I?m delighted to have her join my team.

Based out of the Peterborough, UK site, Vicki stated: ?I?m passionate about how we market our products and services and create a positive experience for our customers and end users, so when the opportunity arose to lead the marketing and channel development team, I jumped at the chance.

?With new industrial engines and advanced power solutions rolling out around the world and leading service and support options offered by our distributors, 2024 is set to be an exciting year for the Perkins brand.?

Vicki takes over as global marketing and channel development director from Jason Kern, who retires from the business on December 31, 2023, after 36 years? service, to spend more time with his family, serve his community, and travel around the U.S. in his airplane.

Effective January 1, 2024, Vicki Reeves will become the new global marketing and channel development director for the Perkins brand, responsible for defining and delivering the global marketing plan. Vicki, who recently served as product support director, will also lead the global Perkins Distributor Excellence programme and deliver the marketing and rental strategies. ?With her deep expertise in marketing, the NPI process and distributor excellence, Vicki is an excellent fit for this position,? said Jaz Gill, vice president and general manager of global sales, marketing, service and parts. ?Throughout her career, Vicki has exhibited the ability to create an engaged team and lasting customer relationships while delivering on her commitments ? all of which are vital characteristics for our marketing and channel development director, so I?m delighted to have her join my team. Based out of the Peterborough, UK site, Vicki stated: ?I?m passionate about how we market our products and services and create a positive experience for our customers and end users, so when the opportunity arose to lead the marketing and channel development team, I jumped at the chance. ?With new industrial engines and advanced power solutions rolling out around the world and leading service and support options offered by our distributors, 2024 is set to be an exciting year for the Perkins brand.? Vicki takes over as global marketing and channel development director from Jason Kern, who retires from the business on December 31, 2023, after 36 years? service, to spend more time with his family, serve his community, and travel around the U.S. in his airplane.

Next Story
Infrastructure Urban

Cabinet Clears Rs 16 Billion Irrigation Upgrade Scheme

In a significant step towards enhancing water use efficiency in agriculture, the Union Cabinet chaired by Prime Minister Narendra Modi has approved the Modernization of Command Area Development and Water Management (M-CADWM) as a sub-scheme of the Pradhan Mantri Krishi Sinchayee Yojana (PMKSY) for 2025–26. The scheme has received an initial outlay of Rs 16 billion. The M-CADWM aims to modernize irrigation infrastructure by facilitating pressurized underground piped irrigation systems from existing canals or other sources directly to farms up to 1 hectare. This upgrade will serve as a backen..

Next Story
Infrastructure Urban

EPFO Launches Face Authentication for Instant UAN via UMANG

In a significant digital push, the Employees’ Provident Fund Organisation (EPFO) has enabled Universal Account Number (UAN) generation and activation through Aadhaar-based Face Authentication Technology (FAT) on the UMANG mobile app. This step, under the Ministry of Labour and Employment, aims to simplify and digitise the UAN process for crores of Indian employees, ensuring real-time, error-free onboarding into the EPFO system. Digital Breakthrough for UAN Access Traditionally, UANs were generated by employers, often marred by data entry errors in names, mobile numbers, and birth dates. Th..

Next Story
Infrastructure Urban

India Launches First Panchayat Development Index

In a landmark step towards evidence-based rural development, the Ministry of Panchayati Raj has unveiled the first-ever Panchayat Advancement Index (PAI) baseline report for FY 2022-23. This tool, grounded in Sustainable Development Goals (SDGs), assesses the performance of over 2.5 lakh Gram Panchayats (GPs) across India, offering an unprecedented view of the nation's grassroots governance. The PAI maps each Panchayat’s progress across nine themes under Localized SDGs, including poverty alleviation, infrastructure, water sufficiency, child welfare, and women empowerment. With data from 2,1..

Advertisement

Advertisement

Subscribe to Our Newsletter

Get daily newsletters around different themes from Construction world.

STAY CONNECTED

Advertisement

Advertisement

Advertisement

Advertisement

Talk to us?