Hotel industry: Long way to Recovery
ECONOMY & POLICY

Hotel industry: Long way to Recovery

Photo: For representational purpose

The Indian hotel industry is among the sectors that have been impacted the earliest by the outbreak of the COVID-19  pandemic on account of its inextricable linkage with travel and tourism, especially foreign travel and tourism, which evidently bore the first brunt of the global crisis. Likewise, it may be among the last sectors to recover, considering that due to its nature, travel and tourism is a discretionary activity. Additionally, with corporate entities all over the world getting acclimatised to interacting internally or externally in a zero-cost work-from-home mode, the resumption of business traffic, even in the event of the pandemic abating, is expected to be tardy.

Sector was on an uptrend till 2019

The Indian hospitality industry  along with tourism has been one of the key segments driving the growth of the services sector in the Indian economy. According to the World Travel & Tourism Council (WTTC), the Indian travel and tourism sector contributed about US$ 194 billion during CY2019 contributing around 6.8 per cent of the country’s GDP. Out of the 185 economies, India stood 10th in terms of the size of travel and tourism spends during 2019.

Pandemic and lockdown had a severe impact on revenue: a sharp decline in occupancy, ARR and RevPAR

The outbreak of COVID-19 severely impacted the occupancy level of hotels across all the segments. While the early signs of demand destruction in the domestic hotel industry started to seep in from February 2020, it only worsened by March. FTAs witnessed a year-on-year de-growth of 6.6 per cent during February 2020 indicating the first adverse signs of the pandemic. By March 2020, the pandemic had spread across various nations, and from March 02, 2020, the Government of India (GoI) also started issuing travel restrictions in a phased manner. As a result, FTAs witnessed a significant year-on-year degrowth of 66.4 per cent during March 2020.

The outbreak of Covid-19 in the country was closely followed by a nation-wide lockdown to contain the pandemic. The lockdown was implemented on March 24, 2020, which continued till May 31, 2020, under four phases, leading to a significant deterioration in the operating parameters of hotels. CARE believes that the average occupancy levels have plummeted to a range of 10-15 per cent during April and May 2020 for domestic hotels. Hotels have been able to generate minimal occupancy by deploying their rooms for quarantine patients, stay of medical staff, and employees of some corporate at nominal rates. Consequently, ARR and RevPAR  have also been severely impacted. Apart from the room revenue, the hotel players are also expected to lose significantly on the food and beverages (F&B) portion which typically contributes around 35-40 per cent of the total revenue.

Profitability expected to get squeezed

The domestic hotel industry has never been impacted as adversely as during the ongoing COVID-19 crisis. Besides struggling with plunging revenues, hotels have been grappling with shrinking profitability, primarily on account of a high share of fixed costs, and consequently high operating leverage. According to CARE Research, employee costs are one of the largest cost components of Indian hotels, accounting for around 25-30 per cent of the total expenditure. Besides, selling & distribution (S&D) costs account for about 15-20 per cent of the operating costs which include advertising expenses and marketing costs, and power and fuel costs account for 8-10 per cent. Hotels, therefore, have large fixed costs, and marginal costs per additional guest are comparatively low. Besides, F&B consumes about 10-15 per cent of the costs on an average. Other operating costs account for the remaining 35-40 per cent of the costs that include the repairs and maintenance, travelling expenses, etc, among others.

Click here for the full CARE Ratings report on the hotel industry. 

Photo: For representational purpose The Indian hotel industry is among the sectors that have been impacted the earliest by the outbreak of the COVID-19  pandemic on account of its inextricable linkage with travel and tourism, especially foreign travel and tourism, which evidently bore the first brunt of the global crisis. Likewise, it may be among the last sectors to recover, considering that due to its nature, travel and tourism is a discretionary activity. Additionally, with corporate entities all over the world getting acclimatised to interacting internally or externally in a zero-cost work-from-home mode, the resumption of business traffic, even in the event of the pandemic abating, is expected to be tardy. Sector was on an uptrend till 2019 The Indian hospitality industry  along with tourism has been one of the key segments driving the growth of the services sector in the Indian economy. According to the World Travel & Tourism Council (WTTC), the Indian travel and tourism sector contributed about US$ 194 billion during CY2019 contributing around 6.8 per cent of the country’s GDP. Out of the 185 economies, India stood 10th in terms of the size of travel and tourism spends during 2019. Pandemic and lockdown had a severe impact on revenue: a sharp decline in occupancy, ARR and RevPAR The outbreak of COVID-19 severely impacted the occupancy level of hotels across all the segments. While the early signs of demand destruction in the domestic hotel industry started to seep in from February 2020, it only worsened by March. FTAs witnessed a year-on-year de-growth of 6.6 per cent during February 2020 indicating the first adverse signs of the pandemic. By March 2020, the pandemic had spread across various nations, and from March 02, 2020, the Government of India (GoI) also started issuing travel restrictions in a phased manner. As a result, FTAs witnessed a significant year-on-year degrowth of 66.4 per cent during March 2020. The outbreak of Covid-19 in the country was closely followed by a nation-wide lockdown to contain the pandemic. The lockdown was implemented on March 24, 2020, which continued till May 31, 2020, under four phases, leading to a significant deterioration in the operating parameters of hotels. CARE believes that the average occupancy levels have plummeted to a range of 10-15 per cent during April and May 2020 for domestic hotels. Hotels have been able to generate minimal occupancy by deploying their rooms for quarantine patients, stay of medical staff, and employees of some corporate at nominal rates. Consequently, ARR and RevPAR  have also been severely impacted. Apart from the room revenue, the hotel players are also expected to lose significantly on the food and beverages (F&B) portion which typically contributes around 35-40 per cent of the total revenue. Profitability expected to get squeezed The domestic hotel industry has never been impacted as adversely as during the ongoing COVID-19 crisis. Besides struggling with plunging revenues, hotels have been grappling with shrinking profitability, primarily on account of a high share of fixed costs, and consequently high operating leverage. According to CARE Research, employee costs are one of the largest cost components of Indian hotels, accounting for around 25-30 per cent of the total expenditure. Besides, selling & distribution (S&D) costs account for about 15-20 per cent of the operating costs which include advertising expenses and marketing costs, and power and fuel costs account for 8-10 per cent. Hotels, therefore, have large fixed costs, and marginal costs per additional guest are comparatively low. Besides, F&B consumes about 10-15 per cent of the costs on an average. Other operating costs account for the remaining 35-40 per cent of the costs that include the repairs and maintenance, travelling expenses, etc, among others. Click here for the full CARE Ratings report on the hotel industry. 

Next Story
Infrastructure Urban

Campal Stadium Project Delayed

The football stadium and parade ground project in Campal, Panaji, which was initiated under the smart city plan, has yet to be completed, even though it is over a year past its original deadline. The project started on March 21, 2022, and according to the initial work order, it was supposed to be finished by September 20, 2023. Imagine Panaji Smart City Development Ltd (IPSCDL) has reported that 98% of the work is complete, with the final 2% expected to be finished by March 2025. "A small area where the concrete batching plant is situated needs completion," they said. The project's total est..

Next Story
Infrastructure Urban

Cleanliness Control Centre to Monitor Work, Complaints 24X7

Jaipur's cleanliness management system is set to be more efficient with the Integrated Command and Control Centre now operating 24/7. On Friday, Arun Kumar Hasija, CEO of Jaipur Smart City Limited, issued orders to implement this change. Hasija explained that the centre will supervise door-to-door refuse collection, sanitation operations, and mechanized cleaning activities. Special attention is being given to night-time cleaning across the city, with advanced machinery being used to sanitize road dividers in areas like the Walled City. The centre will now operate round-the-clock to improve c..

Next Story
Infrastructure Urban

Rs 1 Bn Plan for Waste Disposal at Bandhwari Landfill

A Rs 1 billion plan for disposing of over 10 lakh tonnes of legacy waste at the Bandhwari Solid Waste Treatment Plant has been submitted to the Department of Urban Local Bodies (ULB) for approval. The proposal is expected to be approved in an upcoming purchase committee meeting led by Haryana Chief Minister Nayab Singh Saini, officials from the Municipal Corporation of Gurugram (MCG) said. This proposal follows the December 17 deadline set by the National Green Tribunal (NGT) for MCG to submit an update on waste disposal progress at Bandhwari. Earlier this year, MCG had assured the NGT in an a..

Hi There!

"Now get regular updates from CW Magazine on WhatsApp!

Join the CW WhatsApp channel for the latest news, industry events, expert insights, and project updates from the construction and infrastructure industry.

Click the link below to join"

+91 81086 03000