Axis Ecorp, a prominent player in the real estate sector specializing in holiday homes, has entered the fractional ownership market with the goal of raising Rs 100 crore. This new venture aligns with the growing trend of fractional ownership, where multiple investors own shares in a property, enabling them to enjoy the benefits of luxury real estate at a fraction of the cost. The company plans to leverage this model to attract investments in premium holiday homes, particularly in high-demand tourist destinations. By offering fractional ownership, Axis Ecorp aims to democratize access to luxury properties, making it more affordable for a wider range of investors. This move is expected to cater to the increasing demand for holiday homes as a viable investment option, especially in the post-pandemic era where domestic tourism has seen significant growth. The model also allows investors to enjoy the appreciation of property values while minimizing the financial burden of full ownership. The funds raised through this initiative will be utilized to develop high-end holiday homes and resorts, enhancing the company?s portfolio and market presence. Axis Ecorp's entry into the fractional ownership space is seen as a strategic move to tap into the evolving real estate market, offering a unique value proposition that combines luxury with affordability. This approach not only expands their customer base but also positions them as innovators in the real estate sector. As the concept of fractional ownership gains traction, Axis Ecorp is poised to capitalize on this trend, driving growth and creating new opportunities in the property market.