The Prayagraj Development Authority (PDA) has announced a 10% reduction in the prices of unsold flats under various housing schemes, in a bid to clear the backlog of inventory. This price cut is expected to benefit middle-income families and first-time buyers who are looking for affordable housing options in the city. The PDA is hoping to stimulate demand and enhance sales by making these homes more accessible amid a slow-moving real estate market. The flats under this scheme include properties across prime locations in Prayagraj, offering modern facilities and essential amenities. Despite previous marketing efforts, the unsold flats have remained on the market, prompting the development body to adopt this strategy. Lowering the prices is also seen as an initiative to keep the housing market competitive while helping people secure homes at a more affordable rate. With housing demand fluctuating due to economic factors, the reduction serves as a key strategy to boost buyer confidence and encourage investment in residential real estate. This initiative by the PDA is aligned with the government’s broader goals of providing more accessible and affordable housing to the urban population.