PNB Housing Finance is concentrating on its high-yielding affordable housing business 'Unnati' in tier-II and -III cities and targets to operationalise 25 new branches by March 2022. Besides, the housing financier aims to improve the Unnati business from 9% presently to approximately 12-14% going forward. PNB Housing launched 13 Unnati locations during the quarter ended December 2021. The firm started a transformational 'Project IGNITE' last fiscal year, targeted at increasing the affordable housing business, improving its core capabilities by providing to the self-employed sector as well as developing differentiators to beat the competition in the salaried segment loan market, among others. The firm is concentrating on high-yielding affordable housing business Unnati in tier-II and -III geographies, its Managing Director and CEO Hardayal Prasad told the media during an earnings call after Q3FY22 results. Business Head (Retail) Pankaj Jain told the media that the monthly disbursement numbers are likely to cross Rs 100 crore immediately.Their overall percentage of Unnati share will surge from 9% to about 12-14%. PNB Housing Finance recorded a net profit of Rs 188 crore in the quarter ended December 2021, dropping by 19% from the previous close. Disbursement, however, increased 19% to Rs 7,548 crore. Its Credit Head (Retail), Jatul Anand, told the media that for Unnati loans, they categorised the loans under the Rs 35 lakh segment for both salaried and self-employed. Image Source Also read: PNB Housing Finance Q2 results: Net profit down 25% at Rs 235.21 cr