Merlin Group Partners with Fashion TV for Kolkata's Luxury Residences
Real Estate

Merlin Group Partners with Fashion TV for Kolkata's Luxury Residences

Kolkata-based Merlin Group has teamed up with global lifestyle network Fashion TV (FTV) to bring the city's first-ever branded luxury residential project, F Residences, to the Rajarhat-New Town area. The Rs 900-crore (approximately USD 120 million) project aims to set new benchmarks in urban living, offering residents a lifestyle comparable to elite properties in cities like Dubai, Singapore, Bali, and Mumbai.

Fashion TV will provide its expertise in delivering the latest global luxury trends, including design and amenities, under a licensing agreement, though the financial terms remain undisclosed.

Saket Mohta, Managing Director of Merlin Group, emphasized that the collaboration was driven by aspiration rather than profit margins. “Kolkata’s homeowners are increasingly seeking international designs and amenities that align with global standards,” Mohta said. This marks Merlin's first branded luxury project, with plans for future collaborations with other prestigious global brands.

For Fashion TV, this project represents its entry into the branded residences market in Eastern India. Kashiff Khan, Managing Director of FTV, shared that the company is also working on commercial projects in Ranchi and has plans in the pipeline for Assam’s Guwahati. With a portfolio of over a dozen branded residential projects across India, FTV aims to expand its reach with strategic licensing partnerships.

The project will span 880 units in its first phase and will feature luxury amenities, including a two-tier swimming pool, a standalone clubhouse, and a rooftop “Cloud Forest.” It is expected to enhance Kolkata’s rapidly evolving skyline.

Merlin Group, with its headquarters in Kolkata, has an impressive portfolio, having completed over 150 projects across India and Sri Lanka, including major developments like WTC Kolkata and the sports-centric Merlin Rise township. With a future pipeline of 20 million square feet of residential and commercial space, Merlin continues to expand its footprint across India.

Kolkata-based Merlin Group has teamed up with global lifestyle network Fashion TV (FTV) to bring the city's first-ever branded luxury residential project, F Residences, to the Rajarhat-New Town area. The Rs 900-crore (approximately USD 120 million) project aims to set new benchmarks in urban living, offering residents a lifestyle comparable to elite properties in cities like Dubai, Singapore, Bali, and Mumbai. Fashion TV will provide its expertise in delivering the latest global luxury trends, including design and amenities, under a licensing agreement, though the financial terms remain undisclosed. Saket Mohta, Managing Director of Merlin Group, emphasized that the collaboration was driven by aspiration rather than profit margins. “Kolkata’s homeowners are increasingly seeking international designs and amenities that align with global standards,” Mohta said. This marks Merlin's first branded luxury project, with plans for future collaborations with other prestigious global brands. For Fashion TV, this project represents its entry into the branded residences market in Eastern India. Kashiff Khan, Managing Director of FTV, shared that the company is also working on commercial projects in Ranchi and has plans in the pipeline for Assam’s Guwahati. With a portfolio of over a dozen branded residential projects across India, FTV aims to expand its reach with strategic licensing partnerships. The project will span 880 units in its first phase and will feature luxury amenities, including a two-tier swimming pool, a standalone clubhouse, and a rooftop “Cloud Forest.” It is expected to enhance Kolkata’s rapidly evolving skyline. Merlin Group, with its headquarters in Kolkata, has an impressive portfolio, having completed over 150 projects across India and Sri Lanka, including major developments like WTC Kolkata and the sports-centric Merlin Rise township. With a future pipeline of 20 million square feet of residential and commercial space, Merlin continues to expand its footprint across India.

Next Story
Infrastructure Transport

Smart Border Port Keeps Nonstop China-Vietnam Trade Flowing

On a recent spring morning at Youyiguan Port, known as Friendship Pass, on the China-Vietnam border in Pingxiang city, south China's Guangxi Zhuang autonomous region, a steady stream of trucks lined up at the border crossing, ferrying tropical fruits into China and hauling machinery and electronics to Vietnam. The scene is brisk, efficient - and increasingly automated. Friendship Pass, one of the largest and most efficient land border crossings between China and Vietnam, is undergoing a high-tech overhaul. The site is being transformed into China's first cross-border smart port, with the Chi..

Next Story
Infrastructure Urban

Cortec Delivers Corrosion Protection for Military Equipment and Infra

As modern military operations demand equipment that’s ready for immediate deployment, corrosion prevention has become more critical than ever. Addressing these challenges, Cortec® Corporation—an industry leader in environmentally responsible corrosion solutions—offers its proven VpCI® (Vapor phase Corrosion Inhibitor) technology to safeguard military equipment during production, transit, and long-term storage. Corrosion poses serious risks to o perational readiness, safety, and budgets. It can lead to critical equipment failures, costly repairs, and safety hazards. Studies indicate t..

Next Story
Real Estate

Unsold Affordable Housing Drops 19% in Q1 2025: ANAROCK

India’s housing market is showing contrasting trends across budget segments. According to the latest data from ANAROCK Research, unsold affordable housing units (priced below Rs 4 million) across the top seven cities dropped by 19% year-on-year in Q1 2025, falling from approximately 140,000 units to 113,000 units. This decline is attributed to restricted new supply and sustained demand from end-users. Conversely, unsold stock in the luxury housing segment (priced above Rs 15 million) surged 24% in the same period, growing from 91,125 units to over 1.13 lakh units. The spike comes on the bac..

Advertisement

Advertisement

Subscribe to Our Newsletter

Get daily newsletters around different themes from Construction world.

STAY CONNECTED

Advertisement

Advertisement

Advertisement

Advertisement

Talk to us?