ITC's Hotel Group has expanded its presence in Rajasthan by signing agreements for two new Storii properties. These developments are part of ITC's strategy to cater to the increasing demand for upscale accommodations in Rajasthan, known for its cultural richness and tourist appeal. The Storii brand emphasises luxury with a focus on sustainability, offering guests unique experiences rooted in local culture and environmental stewardship. Located strategically in prominent tourist destinations within Rajasthan, the new properties are expected to attract discerning travellers seeking immersive hospitality experiences. ITC's commitment to responsible luxury is reflected in the design and operations of the Storii properties, which integrate eco-friendly practices and support local communities. The expansion not only enhances ITC's hospitality portfolio but also contributes to the economic development of Rajasthan through job creation and tourism promotion. The addition of these Storii properties reinforces ITC's position as a leader in the luxury hospitality segment, aligning with its mission to provide exceptional service while respecting environmental and cultural heritage. It underscores ITC's ongoing efforts to meet evolving guest preferences and deliver memorable stays in India's vibrant tourism landscape.