How home furnishing company Homelane grew leads for less
Interiors

How home furnishing company Homelane grew leads for less

In only weeks, the home interior design and décor firm combines high-quality materials, skilled designers, and exceptional service to produce personalised home interior designs. Their service and quality won them an award from Economic Times as one of the Best Brands of 2020, as well as hundreds of favourable reviews.

Homelane is a market leader, but the competition is fierce, and increasing leads while keeping a low cost per lead (CPL) might be difficult. They were searching for methods to enhance their bottom funnel campaigns and increase their reach by experimenting with new channels in order to grow more cost-effectively.

Homelane collaborated with Criteo on a retargeting campaign and a comparable audience strategy to increase both conversions and consideration for their services.

The Criteo retargeting campaign provided an extra channel, in addition to Google and Facebook, for generating leads from lower-funnel visitors who had not yet converted.

The same audience strategy expanded their reach while generating high-intent traffic by targeting new prospects with similar behaviours to Homelane's greatest visitors.

Homelane benefited greatly from the capacity to scale and sustain performance across all initiatives, which resulted in a 43 percent drop in CPL for both campaigns. Homelane plans to test new audiences and ad types in the future, including video, based on the success of current campaigns.

In only weeks, the home interior design and décor firm combines high-quality materials, skilled designers, and exceptional service to produce personalised home interior designs. Their service and quality won them an award from Economic Times as one of the Best Brands of 2020, as well as hundreds of favourable reviews. Homelane is a market leader, but the competition is fierce, and increasing leads while keeping a low cost per lead (CPL) might be difficult. They were searching for methods to enhance their bottom funnel campaigns and increase their reach by experimenting with new channels in order to grow more cost-effectively. Homelane collaborated with Criteo on a retargeting campaign and a comparable audience strategy to increase both conversions and consideration for their services. The Criteo retargeting campaign provided an extra channel, in addition to Google and Facebook, for generating leads from lower-funnel visitors who had not yet converted. The same audience strategy expanded their reach while generating high-intent traffic by targeting new prospects with similar behaviours to Homelane's greatest visitors. Homelane benefited greatly from the capacity to scale and sustain performance across all initiatives, which resulted in a 43 percent drop in CPL for both campaigns. Homelane plans to test new audiences and ad types in the future, including video, based on the success of current campaigns.

Next Story
Real Estate

Pune Records 11% Drop in Property Registrations in Nov

Property registrations in Pune saw a decline of 11 percent year-on-year in November, totaling 13,371 units, despite robust demand, according to a report by Knight Frank India. The real estate consultancy revealed that the total registrations in November 2024 generated a revenue of Rs 475 crore for the state. This marked a fall from last year's figure of 14,988 units in the same month. Compared to October 2024, when 20,894 units were registered, November’s figures represent a 36 percent decrease. Shishir Baijal, Chairman and Managing Director of Knight Frank India, stated that Pune’s proper..

Next Story
Infrastructure Energy

Oriana Power Signs MoU with Rajasthan in Clean Energy

Oriana Power, a publicly-listed company on the NSE, announced on Monday that it has entered into a Memorandum of Understanding (MoU) with the Rajasthan government to invest Rs 10,000 crore in a series of clean energy projects. The projects will focus on solar energy, floating solar, green hydrogen, and energy storage solutions. The agreement was finalized in Jaipur during the recently concluded Rising Rajasthan Global Summit 2024. Oriana Power has identified six key locations in the state for these projects, including one in Bikaner, two in Churu, and three in Phalodi districts. Rupal Gupta, M..

Next Story
Infrastructure Energy

PM Surya Ghar Scheme Set to Surpass 10 Years of Solar Growth

The PM Surya Ghar Muft Bijli Yojana has achieved a remarkable milestone, surpassing 6.85 lakh solar installations within a year and poised to exceed a decade's worth of solar growth. The scheme, launched in February 2024, has already achieved 86 percent of the solar installations made in the last ten years. The 3-5 kW segment accounted for the majority of installations, at 77 percent, while 14 percent of installations were in the 5kW+ category. Gujarat led the charge with 2,86,545 installations, followed by Maharashtra with 1,26,344, Uttar Pradesh with 53,423, and Kerala. The scheme, which now..

Hi There!

"Now get regular updates from CW Magazine on WhatsApp!

Join the CW WhatsApp channel for the latest news, industry events, expert insights, and project updates from the construction and infrastructure industry.

Click the link below to join"

+91 81086 03000