How COVID pushed the home improvement industry to go online
Interiors

How COVID pushed the home improvement industry to go online

The house remodelling and design industry, more than any other, was completely altered by the COVID-19 epidemic. Commuters who had previously spent the most of their days at an office now found themselves confined to homes and apartments that were not necessarily equipped for work, resulting in an inflow of new business and new needs for home renovation contractors.

The importance of functionality was paramount. Backyards were transformed into gyms, while closets and kitchen tables were transformed into workplaces. "People had great expectations of how you'd use every square inch of your house to satisfy all of these new wants," Tatarko said. "That produced a lot of worry, and with that came a lot of expectations [for the design profession] about how we'd manage it."

She went on to say that the impact on contractors and professionals was immediate. "At the start of the epidemic, experts were like, 'Whoa.' How can we possibly get access to people's houses when everyone is seeking refuge elsewhere in the world? Because they were striving to aid as many people as possible, they were busy than before."

Houzz was in a great position to fill in the blanks. The network included 65 million homes and 2.7 million professionals just before the pandemic. According to Tatarko, a notable shift in consumer demands was already taking place. "We've already seen some shifts as everyone moves to the digital realm—increased demands from homeowners for various professional services, to do it more online, and to give them with software, tools, visibility, and transparency."

Simultaneously, a big number of baby boomers were refurbishing their homes, and there was already a housing crisis. Then came the pandemic, which Tatarko believes was the catalyst for the industry's definitive shift toward technology use.

The home renovation industry's growing dependence on technology, according to Tatarko, is here to stay. Professionals were busier as a result of increased access to technology (which wasn't the case 10 or 20 years ago, she points out), as well as the unexpected high demand caused by COVID. "Beyond their initial network, their world of possible, relevant, high-intent clients dramatically shifted." "Tatarko said. "Who they can establish brands in front of has altered, as has the way they can serve these clients. I believe that if you provide them the correct tools and technology, they will have a strong desire and demand."

Also read
https://www.constructionworld.in/latest-construction-news/real-estate-news/interiors/bangalore-based-interior-designer-launches-design-offerings/31266
https://www.constructionworld.in/latest-construction-news/real-estate-news/interiors/west-elm-enters-india--partners-with-reliance-brands-to-launch-stores/31127

The house remodelling and design industry, more than any other, was completely altered by the COVID-19 epidemic. Commuters who had previously spent the most of their days at an office now found themselves confined to homes and apartments that were not necessarily equipped for work, resulting in an inflow of new business and new needs for home renovation contractors. The importance of functionality was paramount. Backyards were transformed into gyms, while closets and kitchen tables were transformed into workplaces. People had great expectations of how you'd use every square inch of your house to satisfy all of these new wants, Tatarko said. That produced a lot of worry, and with that came a lot of expectations [for the design profession] about how we'd manage it. She went on to say that the impact on contractors and professionals was immediate. At the start of the epidemic, experts were like, 'Whoa.' How can we possibly get access to people's houses when everyone is seeking refuge elsewhere in the world? Because they were striving to aid as many people as possible, they were busy than before. Houzz was in a great position to fill in the blanks. The network included 65 million homes and 2.7 million professionals just before the pandemic. According to Tatarko, a notable shift in consumer demands was already taking place. We've already seen some shifts as everyone moves to the digital realm—increased demands from homeowners for various professional services, to do it more online, and to give them with software, tools, visibility, and transparency. Simultaneously, a big number of baby boomers were refurbishing their homes, and there was already a housing crisis. Then came the pandemic, which Tatarko believes was the catalyst for the industry's definitive shift toward technology use. The home renovation industry's growing dependence on technology, according to Tatarko, is here to stay. Professionals were busier as a result of increased access to technology (which wasn't the case 10 or 20 years ago, she points out), as well as the unexpected high demand caused by COVID. Beyond their initial network, their world of possible, relevant, high-intent clients dramatically shifted. Tatarko said. Who they can establish brands in front of has altered, as has the way they can serve these clients. I believe that if you provide them the correct tools and technology, they will have a strong desire and demand.Also read https://www.constructionworld.in/latest-construction-news/real-estate-news/interiors/bangalore-based-interior-designer-launches-design-offerings/31266 https://www.constructionworld.in/latest-construction-news/real-estate-news/interiors/west-elm-enters-india--partners-with-reliance-brands-to-launch-stores/31127

Next Story
Infrastructure Transport

RVNL secures Rs 1.65 billion railway bridge project from North Eastern Railway

Rail Vikas Nigam (RVNL) has received a Letter of Award (LoA) from North Eastern Railway for a Rs 1.65 billion railway infrastructure project, strengthening its order book and showcasing its expertise in complex railway construction.The project involves constructing the substructure of a major railway bridge over the Gandak River, located between Paniyahwa and Valmikinagar stations. This is part of the doubling of the Gorakhpur Cantt–Valmikinagar railway section, aimed at improving line capacity and operational efficiency.The bridge will feature 14 spans of 61 metres each, built on double D-t..

Next Story
Infrastructure Transport

Raebareli’s Modern Coach Factory rolls out 15,000th railway coach

The Modern Coach Factory (MCF) at Raebareli in Uttar Pradesh has achieved a major manufacturing milestone with the rollout of its 15,000th railway coach on December 15, the Ministry of Railways said.In a press note, the ministry said that MCF has already produced 1,310 coaches in the current financial year 2025–26, reflecting sustained high output at one of Indian Railways’ most advanced passenger coach manufacturing units.Established in 2007 at Lalganj in Raebareli district, MCF was built at a cost of Rs 31.92 billion with an initial annual production capacity of 1,000 coaches. The factor..

Next Story
Infrastructure Transport

RailTel wins Rs 260.88 million IT infrastructure order from VOC Port

Navratna public sector undertaking RailTel Corporation of India has secured an IT infrastructure order worth Rs 260.88 million from V.O. Chidambaranar Port Authority (VOC Port), strengthening its presence in port-led digital transformation projects.According to an exchange filing dated December 16, 2025, RailTel has received a Letter of Acceptance (LoA) from VOC Port Authority for the implementation of advanced IT infrastructure at the port. The project is domestic in nature and is scheduled to be completed by August 15, 2026.The company said the order has been awarded in the normal course of ..

Advertisement

Subscribe to Our Newsletter

Get daily newsletters around different themes from Construction world.

STAY CONNECTED

Advertisement

Advertisement

Advertisement

Advertisement

Open In App