Godrej Security Solutions To Ramp Up Its Digital Presence
Interiors

Godrej Security Solutions To Ramp Up Its Digital Presence

Godrej & Boyce, the Godrej Group's flagship firm, said that Godrej Security Solutions has seen a 30% rise in monthly active consumers on its retail site, as well as a 30% increase on marketplaces. This has resulted in a 42 percent increase in monthly online purchases over the previous year. In the following three years, the company wants to increase internet sales by 50%.

Godrej Security Solutions continues to invest in its digital platforms as customer behaviour changed throughout the epidemic. The company is currently focusing on creating an ecosystem and developing an app that will provide users access to and control over their security equipment via their smartphones, as well as a customer care module after the sale. In the next three years, it will continue to strengthen its digital presence and accelerate its digital strategy in order to seize new possibilities and digital client segments.

In the post-pandemic context, the Company will continue to use its ‘Phygital' model, as the trend toward digital commerce is projected to continue. By empanelling channel partners in 100 Tier 3 and Tier 4 towns, it wants to increase its reach and ensure that its products are available in every corner of the country.

During the second wave of the pandemic in the nation, the Company's monthly online sales increased by around 30%. Products in the home lockers area, followed by video door phones and home cameras, were top sales for the company as clients navigated through these difficult times. According to Godrej Security Solutions' new study, the 'Cocoon Effect on Home and Health Security,' India's' security gap' is currently experiencing a dramatic shift, as consumers take major responsibility for their home and health security.

Also read

Godrej & Boyce, the Godrej Group's flagship firm, said that Godrej Security Solutions has seen a 30% rise in monthly active consumers on its retail site, as well as a 30% increase on marketplaces. This has resulted in a 42 percent increase in monthly online purchases over the previous year. In the following three years, the company wants to increase internet sales by 50%.Godrej Security Solutions continues to invest in its digital platforms as customer behaviour changed throughout the epidemic. The company is currently focusing on creating an ecosystem and developing an app that will provide users access to and control over their security equipment via their smartphones, as well as a customer care module after the sale. In the next three years, it will continue to strengthen its digital presence and accelerate its digital strategy in order to seize new possibilities and digital client segments.In the post-pandemic context, the Company will continue to use its ‘Phygital' model, as the trend toward digital commerce is projected to continue. By empanelling channel partners in 100 Tier 3 and Tier 4 towns, it wants to increase its reach and ensure that its products are available in every corner of the country.During the second wave of the pandemic in the nation, the Company's monthly online sales increased by around 30%. Products in the home lockers area, followed by video door phones and home cameras, were top sales for the company as clients navigated through these difficult times. According to Godrej Security Solutions' new study, the 'Cocoon Effect on Home and Health Security,' India's' security gap' is currently experiencing a dramatic shift, as consumers take major responsibility for their home and health security.Also readhttps://www.constructionworld.in/latest-construction-news/real-estate-news/interiors/ms-dhoni-invests-in-interior-design-solutions-company/30537

Next Story
Infrastructure Urban

Large-sized Deals Drive 40% of Industrial & Warehousing Demand

With 25.6 million sq ft of gross leasing in 2024, industrial & warehousing demand across the top five cities remained healthy, witnessing a marginal 2 per cent YoY growth. Although, there was a noticeable dip in leasing activity during the last quarter, strong space uptake in the earlier quarters ensured steady leasing levels during 2024. During the year, Delhi NCR led the demand with 26 per cent share, closely followed by Chennai at 23 per cent share. On a quarterly basis, Q4 2024 saw about 5.5 million sq ft of industrial & warehousing demand across the top five cities. Pune, closely followed..

Next Story
Infrastructure Energy

Vedanta Aluminium Launches Advanced Operational Dashboard

Vedanta Aluminium, India’s largest producer of aluminium, has launched an innovative operational dashboard at its Jamkhani Coal Mine, Odisha. This state-of-the-art digital platform integrates real-time data, optimises performance metrics and automates routine processes. Developed in-house by a dedicated team, this dashboard leverages the First Principles approach to track mining operations at their most fundamental levels. It delivers actionable insights for achieving operational excellence through the Time-in-Use Model (TUM), which measures planned and actual cut rates, real-time coal expos..

Next Story
Infrastructure Transport

PNC-KKR Deal Nears Completion

Infrastructure company PNC Infratech has received in principle approvals from NHAI to transfer 100 per cent stake held by it in two subsidiaries (SPVs) for the Bundelkhand and Khajuraho road projects to the KKR-backed Highways Infrastructure Trust. With this, the PNC-KKR deal is on track for closure by March 31, 2025 as PNC Infratech is in the process of fulfilling the conditions precedents (CPs) for the transaction. One of the major CPs under the deal included change in control approvals from the highway authorities and no objection certificates from the lenders to the projects, according to ..

Hi There!

"Now get regular updates from CW Magazine on WhatsApp!

Join the CW WhatsApp channel for the latest news, industry events, expert insights, and project updates from the construction and infrastructure industry.

Click the link below to join"

+91 81086 03000