Air is a resource we seldom stop to think about. However, it has now become a subject of concern and interest owing to the deteriorating quality of our environment and the impact of the nation’s various developmental activities on its quality. With pollution being a grave issue, the other silent killer looming in our spaces is dust. The first step to tackling air quality is reducing pollution at the source. But if that’s not possible, technology can step into the game. In 2018, Dr Srikanth Sola, Co-Founder and CEO, made the shift from the operating theatre to a startup venture, Devic Earth. Headquartered in Bengaluru, the team developed the technology in India and continues to manufacture its product in the country. Any new technology takes time to develop consumer trust, acceptance and awareness. “We have worked with large reputed academic institutions such as IIT Kanpur, at the National Aerosol Laboratories, where they conducted studies to validate our technology,” shares Dr Sola. “We additionally got the product certified by independent labs, both within India and from TÜV Rheinland in Japan. We also meet all relevant international safety certifications for products of this type. And finally, we did plenty of use cases across different target industries such as cement, steel, thermal power, mines and other key sectors that are crucial to the development of cities, to showcase our product.” Devic Earth usually promises 30 per cent improved air quality, but delivers 50 per cent or more within 3 months – the National Clean Air Programme aims at 20-30 per cent reduction in 5 years. “Our goal is quite simple, we want to do for clean air what Tesla has done for electric vehicles.” he says in conclusion. “We want to be the Tesla of green technology.” To read the full interaction, CLICK HERE.