Birla Estates Private Limited stated on October 1 that the company had sold its inventory in the Bengaluru project, Birla Trimaya Phase II – The Park, achieving a booking value of approximately Rs 6 billion. The company mentioned that almost 95 %of the inventory had been sold within 24 hours of launch. This followed the success of Phase I, which had secured about Rs 5 billion in bookings within 36 hours. Overall, the company noted that the cumulative booking value was around Rs 11 billion, with the project expected to generate approximately Rs 30 billion in revenue. The development, located on Shettigere Road, Devanahalli, spans 52 acres and features a mix of apartments, row houses, and duplex homes. K T Jithendran, MD and CEO, emphasized that their focus on design and market knowledge had set a new standard, with Bengaluru being central to their growth plans.