Ashar Group Unveils A Luxury Project Honoring Dilip Kumar's Legacy
Real Estate

Ashar Group Unveils A Luxury Project Honoring Dilip Kumar's Legacy

The Ashar Group has unveiled its new project called 'The Legend by Ashar,' covering an area of 1.75 lakh sq ft located at the corner of Nargis Dutt Road. This luxury development marks their second venture in Pali Hill, following the success of 'Navroze by Ashar,' where a 5,000-sq-ft flat was sold at an impressive rate of Rs 35 lakh per sq ft.

The famous Nargis Dutt Road bungalow, once owned by the renowned actor Dilip Kumar, has been acquired by the Ashar Group for this ultra-luxury project. The property has gained attention in recent times due to allegations by Dilip Kumar's wife, Saira Banu, against a developer trying to take over the land. The new development will also feature a 2,000-sq-ft museum on the ground floor, dedicated to preserving the legendary actor's legacy, with a separate entry for visitors.

Designed with an emphasis on the elegant Art Deco style of architecture, 'The Legend by Ashar' will offer 15 boutique residences, ranging from 3,200 sq ft to 7,000 sq ft. The development is tailored to cater to high-net-worth individuals, including industrialists, entrepreneurs, cultural luminaries, film stars, global athletes, and Fortune 500 CXOs, as stated by the developer.

Speaking about the salient features of the project, Ayushi Ashar, director of Ashar Group, said, “Real estate is more than just brick and mortar. It is an emotion. And it is art and design in its largest form. At ‘The Legend’, we bring a collection of couture homes that is private, personalised and futuristic. It is an exclusive community of individuals who are driven by values, principles and opulence. With columnless floorplates, the widest span of windows, large decks and massive internal heights, these vertical villas will charm like no other and will be the rarest find.

“Adding to the heritage charm of the building, we are also bringing to life Saira Banuji’s long-cherished dream of immortalising the late Dilip Sahab’s legacy through a museum space celebrating his life and journey,” added Ashar, who handles the marketing function of the Thane-headquartered group.

When contacted, Saira Banu recalled fondly of her stay at the bungalow at 48, Pali Hill . “I have a great many happy and happiest memories of living with Dilip Sahab at his 48, Pali Hill home for many years...We were married in October 1966 and my dream came true... of course our well attended Valima was conducted there,” she recalled.

She said at that point, Dilip Kumar was frequently travelling to South India for film shootings. “Actually just prior to our marriage, Sahab had more or less shifted to Madras because he was shooting all of his films down South. Dilip Sahab liked the South Indian industry’s disciplined atmosphere of work and their quality of privacy. I also loved it out there, but both our families were here and Sahab had a huge number of family members to whom he had always been very attached, particularly as he had lost his parents as a very young man. So, we gradually came back to our home here,” she added.

Ajay Ashar, the chairman of Ashar Group and the appointed vice-president of Maharashtra Institution for Transformation (MITRA) by Chief Minister Eknath Shinde, stated that the legal issues surrounding the project were resolved through amicable agreements with two developers. These consent terms were signed in September 2022 and April 2023.

The property gained public attention in 2018 when Saira Banu, Dilip Kumar's wife, alleged that a developer was attempting to seize their bungalow. She filed a complaint with the Economic Offences Wing of the Mumbai police, leading to the arrest of the developer who was later released on bail. Saira Banu also reached out to Prime Minister Narendra Modi through a tweet, seeking his intervention after the developer's release on bail in December 2018.

See also:
DLF reports soaring demand and record sales in premium housing sector
Embassy Group's luxury housing sales surge in FY23


Redefine the future of urban mobility! Join us at the Metro Rail Conference 2025 to explore groundbreaking ideas and insights. 👉 Register today!

The Ashar Group has unveiled its new project called 'The Legend by Ashar,' covering an area of 1.75 lakh sq ft located at the corner of Nargis Dutt Road. This luxury development marks their second venture in Pali Hill, following the success of 'Navroze by Ashar,' where a 5,000-sq-ft flat was sold at an impressive rate of Rs 35 lakh per sq ft. The famous Nargis Dutt Road bungalow, once owned by the renowned actor Dilip Kumar, has been acquired by the Ashar Group for this ultra-luxury project. The property has gained attention in recent times due to allegations by Dilip Kumar's wife, Saira Banu, against a developer trying to take over the land. The new development will also feature a 2,000-sq-ft museum on the ground floor, dedicated to preserving the legendary actor's legacy, with a separate entry for visitors. Designed with an emphasis on the elegant Art Deco style of architecture, 'The Legend by Ashar' will offer 15 boutique residences, ranging from 3,200 sq ft to 7,000 sq ft. The development is tailored to cater to high-net-worth individuals, including industrialists, entrepreneurs, cultural luminaries, film stars, global athletes, and Fortune 500 CXOs, as stated by the developer. Speaking about the salient features of the project, Ayushi Ashar, director of Ashar Group, said, “Real estate is more than just brick and mortar. It is an emotion. And it is art and design in its largest form. At ‘The Legend’, we bring a collection of couture homes that is private, personalised and futuristic. It is an exclusive community of individuals who are driven by values, principles and opulence. With columnless floorplates, the widest span of windows, large decks and massive internal heights, these vertical villas will charm like no other and will be the rarest find. “Adding to the heritage charm of the building, we are also bringing to life Saira Banuji’s long-cherished dream of immortalising the late Dilip Sahab’s legacy through a museum space celebrating his life and journey,” added Ashar, who handles the marketing function of the Thane-headquartered group. When contacted, Saira Banu recalled fondly of her stay at the bungalow at 48, Pali Hill . “I have a great many happy and happiest memories of living with Dilip Sahab at his 48, Pali Hill home for many years...We were married in October 1966 and my dream came true... of course our well attended Valima was conducted there,” she recalled. She said at that point, Dilip Kumar was frequently travelling to South India for film shootings. “Actually just prior to our marriage, Sahab had more or less shifted to Madras because he was shooting all of his films down South. Dilip Sahab liked the South Indian industry’s disciplined atmosphere of work and their quality of privacy. I also loved it out there, but both our families were here and Sahab had a huge number of family members to whom he had always been very attached, particularly as he had lost his parents as a very young man. So, we gradually came back to our home here,” she added. Ajay Ashar, the chairman of Ashar Group and the appointed vice-president of Maharashtra Institution for Transformation (MITRA) by Chief Minister Eknath Shinde, stated that the legal issues surrounding the project were resolved through amicable agreements with two developers. These consent terms were signed in September 2022 and April 2023. The property gained public attention in 2018 when Saira Banu, Dilip Kumar's wife, alleged that a developer was attempting to seize their bungalow. She filed a complaint with the Economic Offences Wing of the Mumbai police, leading to the arrest of the developer who was later released on bail. Saira Banu also reached out to Prime Minister Narendra Modi through a tweet, seeking his intervention after the developer's release on bail in December 2018. See also: DLF reports soaring demand and record sales in premium housing sectorEmbassy Group's luxury housing sales surge in FY23

Next Story
Infrastructure Urban

BHP Reports Higher Copper and Iron Ore Production in December Quarter

BHP Group, the world’s largest listed miner, reported increased production for the December quarter, with iron ore output inching up and copper production surging 17%. The gains were driven by operational efficiencies and richer ore quality at its key sites.Iron ore production at the South Flank operations in Western Australia reached 73.1 million metric tonne, slightly up from 72.7 million tonnein the same quarter last year and in line with the Visible Alpha consensus estimate of 72.8 million tonne.Copper output rose sharply to 510,700 tonne, attributed to improved processing and richer ore..

Next Story
Infrastructure Urban

India to Prioritise Railway Modernisation in 2025/26 Budget

The Indian government is set to significantly increase funding for railway modernisation in the upcoming federal budget while making a modest rise in road infrastructure allocations, according to two government sources. Prime Minister Narendra Modi’s administration, which has prioritised infrastructure spending to boost economic growth post-pandemic, is now shifting focus to railways due to challenges in road project execution. Finance Minister Nirmala Sitharaman will unveil the 2025/26 budget on February 1. The railways ministry is expected to receive a budget allocation of Rs 2.9..

Next Story
Infrastructure Transport

MSC Launches Feeder Service Linking Haldia and Vizhinjam Ports

Mediterranean Shipping Company S.A. (MSC), the world’s largest container shipping line, has introduced a feeder service connecting the Haldia Dock Complex of the Syama Prasad Mookerjee Port Authority with the newly operational container transshipment terminal at Vizhinjam, Kerala, managed by Adani Ports and Special Economic Zone Ltd. Previously, containers for the Kolkata/Haldia trade route were transshipped through Colombo, a regional hub. The new "Haldia Shuttle" service, operating every ten days, marks the first feeder service linking an Indian gateway port to Vizhinjam after India estab..

Hi There!

"Now get regular updates from CW Magazine on WhatsApp!

Join the CW WhatsApp channel for the latest news, industry events, expert insights, and project updates from the construction and infrastructure industry.

Click the link below to join"

+91 81086 03000