´...because it´s thoughtful.´Boman R Irani Chairman & Managing Director Customer-friendliness has been the core essence of the brand Rustomjee. That said, the company has always adopted new technologies and trends in the real estate segment to suit the lifestyle and culture of Indian customers. Having already delivered nearly 8.4 million sq ft of residential and commercial space in Mumbai, Rustomjee focuses on sustainable construction and providing customers the finest living environment replete with world-class amenities. Boman R Irani, Chairman & Managing Director, Rustomjee, is the driving force behind the success story of the group. Two things are very close to his heart: ´Homes for all´ and ´making education a priority´. Irani believes in creating a new way of doing business that uses less energy, relies on renewable sources of energy and minimises harmful waste products, making projects smart yet sustainable. He shares more on the company´s innovative approach... Game changers We at Rustomjee believe that ´Form follows Function´. This is evident in every aspect of our design and the way we plan homes. Every living space, whether it is a kitchen, service area, bathroom, dry yards, service entrances, lobby or staircase, is designed for the ease and convenience of home buyers. Every learning is documented for reference in future. The result: We reuse our learning to continually learn and improve our homes. Brand salience Our emphasis on quality being of paramount importance earned us the honour of being one of India´s first real estate development companies to receive ISO 9001 certification. Also, ensuring transparency in all dealings and our focus on value creation have made us the preferred choice for investors and financial institutions. Moreover, we have the best auditors and consultants on board to evaluate our projects, and such attributes have positioned us among the first companies in the real estate space to receive private equity investments in its projects. In addition, with the aim to give back to society, our consciousness about the environment and the people around has led us to sponsor the education of underprivileged children. The initiative: For every Rustomjee home booked, we sponsor a child´s education. Dream project We want to give a right priced product to the masses of the MumbaiMetropolitan Region wherein the future is more convenient for a home seeker to avoid falling in the hands of unscrupulous ´builders´ and running into losses financially. Summing up A home is a personal statement and, for many, it is just one opportunity to buy a haven at the right price and place. That said, our DNA is about creating long-term value as well as homes that can be enjoyed for ages. All in all, every real estate builder should adopt innovative strategies because we need to create homes that encourage good behaviour. Inno-Vision Zone Residential Rustomjee Elanza, Mumbai Size: Built-up area: 7.20 lakh sq ft Date of completion: March 2013 Unique features: The project provides ample recreational areas and parking space along with security apparatus for buildings and advanced fire-protection systems. With a grand entrance and spacious lobbies, Rustomjee Elanza has large high-speed lifts with complete security features and power back-up. The buildings are also fitted with lightening arresters. Further, solar power is utilised to light up common areas and provide hot water in bathrooms. Reflective glass windows have been used to cut down on heat transfer inside the flats. Low-VOC emission paints are used for internal walls and surfaces. And supporting the project are a sewage treatment plant, rainwater harvesting system, and dual flush valves to conserve water in WCs. Impact on the end-user: With the target audience being working professionals in Mumbai´s Goregaon, Malad and Andheri areas, the project is conceived to be high on convenience. The three majestic towers have been staggered and planned in a way to offer unique city and creek views to relax the residents after a busy day at work. Residential Rustomjee Oriana, Mumbai Size: 21-storeyed deluxe residential tower; Built-up area: 5 lakh sq ft Date of completion: March 2015 Unique features: The Western Express highway, Bandra-Worli Sea Link and airport are within a short drive, giving easy access to important destinations. Also, international schools, hospitals, multinational companies and now the upcoming convention-cum-exhibition centre, malls, five-star hotels, recreation and entertainment centres are just a stone´s throw away from these premium apartments. On completion, there will be adequate green spaces and earmarked zones for all age groups. Landscaping is being done with the aim to create a green experience for residents. Impact on the end-user: Living next door to CEOs, entrepreneurs and the likes will be a pleasure in itself! Also, to maintain exclusivity, there are only 64 residential units in Oriana with world-class amenities, which is bound to make it the most sought-after address in the city. 5-Step Approach for an Innovative Project Prime location Design and planning: Attention to detail Home for every age Elegance and comfort given maximum premium Creating value