´The focus is on being first and the best.´Sushil Mantri Chairman & Managing Director Established by Sushil Mantri in 1999, Mantri Developers is one of India´s leading real-estate developers, building world-class residential properties, retail projects, office space and educational institutes. In just 15 years, the company has delivered over 6,000 homes and built 28 projects, with about 16 million sq ft of constructed area to its credit and over 23 million sq ft under construction. With an enviable track record of delivering an average 1.4 homes a day, the company is now foraying overseas to Dubai, Singapore and the US. Domestically, it will continue to focus on high-growth urban centres such as Bengaluru, Chennai, Hyderabad and Pune. Sushil Mantri, Chairman & Managing Director, Mantri Developers Pvt Ltd, an innovative thinker with an astute sense of enterprise, tells us more... Game changers To enhance the customer´s experience, we launched the ´Digital Interactive Mannequin´, adopted ´Augmented Reality´ and launched Mantri Insignia, an exclusive customer loyalty programme. Digital kiosks at sites serve as an information guide and the Unified Video Chat on our website allows customers to interact with a representative, take a virtual tour and even calculate the EMI and fill in the application. In addition, a Smart Lady Programme enables women residents of Mantri projects to become entrepreneurs and brand ambassadors. Brand salience Always at the forefront of innovation, our projects offer over 80 per cent green expanse and use innovative technology and materials that are durable, reliable, better performers, and save time and costs. Notable milestones include our partnership with Morgan Stanley for the first ever FDI in real estate; individual swimming pool concept for penthouses in Bengaluru; Propcare Real Estate Management for property maintenance support; and spacethetics for home decor requirements. Our many ´firsts´ include ultra-luxury homes with a 360¦ view; major public-private partnerships to improve Bannerghatta Road and the development of a Metro station with Bangalore Metro Rail Corporation Ltd; selling flats on ´carpet area´; offering customisation of interiors and specifications-bare shell; telemedicine for residential properties; the launch of the Home Concierge concept, and the aqua gym facility. Dream project Our dream innovative initiative is to provide a digital platform for prospective customers to buy their dream homes online via a process that is as simple as buying an online product. Summing up Whether it is marketing or construction, builders should adopt innovative strategies to build their brand and create a lasting impression on potential customers. Inno-Vision Zone, Residential Mantri Espana Phase-1, Bengaluru Size: 1,350,000 sq ft Date of completion: September 2011 Unique features: Designed with a Spanish colonial architecture theme, this project brings together Mediterranean-style buildings with modern designs. Planned with tiled courtyards, red roofs and terraces, Spanish arches and expansive windows, Mantri Espana Phase-1 includes amenities such as a grand entrance gate, five swimming pools comprising an indoor temperature-controlled swimming pool, landscaped gardens, boulevards, floral walkways and water bodies and a grand atrium with lounge. Also, it has a water treatment plant, sewage treatment plant and rainwater harvesting plant used for recharging ground water levels. Other highlights of the project include telemedicine, home concierge, outdoor exercise area with equipment, a crFche, amphitheatre, outdoor party area with barbeque pits, meditation centre, a nine-hole mini golf course, ATM booths, food court and indoor party or multipurpose hall. Impact on the end-user: Standouts for users include the telemedicine unit (equipped with emergency medicines, detention facilities, nurses and paramedical staff) and home concierge. The smart home feature, which provides wireless door locks and video door stations for security and smart interiors with customised settings for lights, blinds and air-conditioning enhances user comfort. Residential Mantri DSK Pinnacle, Bengaluru Size: 121,968 sq ft (site area), 413,850 sq ft (saleable area) 536,982 sq ft (built-up area) Date of completion: January 2015 Unique features: This project consists of a 46-storey tower comprising 133 residences, offering world-class planning and proportioned houses, three penthouses with a private swimming pool, landscaped rooftop terraces, sky lounge on the 41st floor, observatory on 42nd and helipad on the 46th floor. Supported with the first aqua gym in India, it will include automated and smart homes powered by Cisco. Built according to the Indian Green Building Council Green Homes Gold rating norms, some green features include steel with recycled content and Aerecon blocks making up 70 per cent of recycled content, sewage treatment and water recycling plant, soil and concrete cubes on site and reuse of excavated rocks and rainwater. Impact on the end-user: Mantri DSK Pinnacle is being designed with toxin-free materials for natural ventilation. The smart home technology feature helps save energy and is a lifestyle enhancement feature. 5-Step Approach for an Innovative Project Understanding and identifying customer needs Finding the most easy and fast reaching solution for customers Identifying the best skilled team to work on a project Working with the marketing team to best package the product Introducing innovation with an innovative approach