A well-executed brand refresh is vital for long-term growth
POWER & RENEWABLE ENERGY

A well-executed brand refresh is vital for long-term growth

What factors drove Polycab to consider a brand refresh?
With over four decades of experience, Polycab has established itself as a prominent player in the Indian wires and cables market. However, in recent years, the landscape has grown increasingly competitive, presenting several challenges, including heightened competition from both domestic and international rivals, shifting customer preferences and the imperative to venture into new markets. To effectively address these challenges, we embarked on a brand refresh initiative aimed at crafting a more contemporary and aspirational brand identity, which appeals to a broader spectrum of customers.

This strategic decision was underpinned by several key drivers. Primarily, we sought to maintain a competitive edge within the rapidly-evolving market, necessitating a revitalised brand presence. The aspiration was to connect with a wider customer demographic including younger audiences, untapped markets and our evolutionary journey.

To read the full story, CLICK HERE.

What factors drove Polycab to consider a brand refresh?With over four decades of experience, Polycab has established itself as a prominent player in the Indian wires and cables market. However, in recent years, the landscape has grown increasingly competitive, presenting several challenges, including heightened competition from both domestic and international rivals, shifting customer preferences and the imperative to venture into new markets. To effectively address these challenges, we embarked on a brand refresh initiative aimed at crafting a more contemporary and aspirational brand identity, which appeals to a broader spectrum of customers.This strategic decision was underpinned by several key drivers. Primarily, we sought to maintain a competitive edge within the rapidly-evolving market, necessitating a revitalised brand presence. The aspiration was to connect with a wider customer demographic including younger audiences, untapped markets and our evolutionary journey.To read the full story, CLICK HERE.

Next Story
Infrastructure Transport

Railway stations in Prayagraj undergo major passenger facility expansion

The Railway Board Chairman and CEO, Satish Kumar, conducted an extensive inspection on Saturday alongside the General Manager of Northern Railway and the officiating General Manager of North Central Railway. Their visit focused on various ongoing projects at multiple stations across the Northern and North Central Railway zones, with particular attention to enhancing facilities for the upcoming Maha Kumbh. During the inspection, Chairman Kumar reviewed the construction of a vital bridge over the River Ganga, specifically between Jhunsi and Prayagraj Rambagh. This bridge is expected to significa..

Next Story
Infrastructure Transport

Madurai-Thoothukudi broad gauge line works under review

The construction of the Madurai-Thoothukudi broad gauge line, which includes the crucial Melmarudur-Tiruparankundram project, is currently under careful review. This update comes from Southern Railway's assistant public information officer, J Kumarasubramanian, following an RTI inquiry made by a concerned citizen, Dayanand Krishnan. The new broad gauge line is projected to cover a total length of 143.5 km, with the initial 18 km stretch between Milavittan and Melmarudur completed and sanctioned by the Commission of Railway Safety on March 8, 2022. While substantial progress has been made on t..

Next Story
Real Estate

DLF expects Rs 26,000 cr from super luxury project in Gurugram

Realty giant DLF is projecting impressive revenue of Rs 26,000 crore from its newly unveiled super-luxury project, The Dahlias, situated in the heart of Gurugram. Ashok Tyagi, the Managing Director of DLF, shared these insights during a recent conference call with market analysts, highlighting the project's potential amidst rising demand for high-end residential properties. The Dahlias project spans an expansive 17 acres and is set to feature approximately 420 ultra-luxury apartments, each boasting a minimum size of 10,300 square feet. This ambitious development has already garnered significan..

Hi There!

"Now get regular updates from CW Magazine on WhatsApp!

Join the CW WhatsApp channel for the latest news, industry events, expert insights, and project updates from the construction and infrastructure industry.

Click the link below to join"

+91 81086 03000