Ambuja Cements' loyalty programme wins top award
Cement

Ambuja Cements' loyalty programme wins top award

Ambuja Cements, the cement and building materials company of Adani Cement and part of Adani Group, has been awarded the ‘Most Innovative Loyalty Programme of the Year’ at the Customer Fest Leadership Awards 2023 for its Contractor Loyalty Programme - ‘Ambuja Abhimaan’. This award acknowledges the Company’s exceptional efforts in creating and maintaining an outstanding loyalty programme that has helped build strong relationships with its contractor partners.

The evaluation of nominations was conducted by an eminent jury panel of experts, and Ambuja’s innovative and transformational initiatives such as skill upgradation programmes, family engagement and social welfare, talent hunt contests, and business aid to contractors were highlighted. These initiatives differentiated Ambuja from competitors and helped win the award under the Customer Loyalty - Organisational category. The event featured more than 50+ renowned brands across various industries.

Ajay Kapur, CEO, Cement Business, said, “Ambuja has always been synonymous with strength, and we are honoured to be recognised for our strong commitment and efforts that go beyond cement. This award is a testament to our commitment to delivering exceptional experiences to our partners and customers. We thank the jury panel and all the participants for acknowledging our efforts towards customer centricity and innovation.”

Ambuja Abhimaan, a differentiated long-term loyalty programme has achieved many milestones, including recognition as one of the best mobile loyalty programmes, engaging and benefiting 1.2 lakh+ key contractors.

Ambuja Cements, the cement and building materials company of Adani Cement and part of Adani Group, has been awarded the ‘Most Innovative Loyalty Programme of the Year’ at the Customer Fest Leadership Awards 2023 for its Contractor Loyalty Programme - ‘Ambuja Abhimaan’. This award acknowledges the Company’s exceptional efforts in creating and maintaining an outstanding loyalty programme that has helped build strong relationships with its contractor partners. The evaluation of nominations was conducted by an eminent jury panel of experts, and Ambuja’s innovative and transformational initiatives such as skill upgradation programmes, family engagement and social welfare, talent hunt contests, and business aid to contractors were highlighted. These initiatives differentiated Ambuja from competitors and helped win the award under the Customer Loyalty - Organisational category. The event featured more than 50+ renowned brands across various industries. Ajay Kapur, CEO, Cement Business, said, “Ambuja has always been synonymous with strength, and we are honoured to be recognised for our strong commitment and efforts that go beyond cement. This award is a testament to our commitment to delivering exceptional experiences to our partners and customers. We thank the jury panel and all the participants for acknowledging our efforts towards customer centricity and innovation.” Ambuja Abhimaan, a differentiated long-term loyalty programme has achieved many milestones, including recognition as one of the best mobile loyalty programmes, engaging and benefiting 1.2 lakh+ key contractors.

Next Story
Resources

Madhya Pradesh Champions Inclusive Tourism at Heritage Sites

On the occasion of World Heritage Day, Madhya Pradesh is taking a significant step toward inclusive tourism by making its historical sites accessible to all — especially persons with disabilities. The state is rolling out its ‘Accessibility Infrastructure and Development’ project at Maheshwar, Mandu, Dhar, and Orchha, aiming to create a more welcoming experience at these iconic cultural destinations.The initiative, under the leadership of Chief Minister Dr Mohan Yadav and Tourism Minister Shri Dharmendra Bhav Singh Lodhi, includes infrastructure upgrades such as ramps, Braille signage, w..

Next Story
Resources

Runwal Realty Onboards Sonam Kapoor as Brand Ambassador

Real estate major Runwal has unveiled a refreshed identity as Runwal Realty, signalling a renewed commitment to crafting spaces that stand the test of time. With this refresh, the brand unveils its new philosophy: “Building for Generations to Come” and welcomes Bollywood star and global fashion icon Sonam Kapoor as its brand ambassador. This evolved identity reflects Runwal Realty’s commitment to creating not just homes, but heirlooms—crafted through visionary design, meticulous planning, global design expertise and an unwavering focus on quality. With the customer at its core, each de..

Next Story
Infrastructure Urban

Emerging Trends in Infrastructure and Transport 2025: KPMG

KPMG’s latest report, The Great Reset: Emerging Trends in Infrastructure and Transport 2025 edition, sheds light on the profound changes transforming the global infrastructure landscape. As industries adapt to the challenges posed by climate change, economic pressures, and technological advancements, the report identifies key trends and provides actionable insights for leaders in infrastructure and transport sectors. “In today’s interconnected world, the lack of standardized supply chain practices is not just an operational challenge—it’s an environmental and economic one. We’..

Advertisement

Advertisement

Subscribe to Our Newsletter

Get daily newsletters around different themes from Construction world.

STAY CONNECTED

Advertisement

Advertisement

Advertisement

Advertisement

Talk to us?