Tupperware to launch 1,000 retail stores across India in next five years
Products

Tupperware to launch 1,000 retail stores across India in next five years

Kitchenware brand Tupperware is planning to launch 1,000 retail stores across India for the next five years, as a part of its expansion plans. The company is also planning to increase sales through a digital platform.

Tupperware India Managing Director Deepak Chhabra recently announced the opening of the company's 100th retail store in Chennai, with the Southern zone accounting for 35% of sales.

The stores, according to Chhabra, will be run on a franchise model and will sell the brand's most popular products.

Chhabra informed that the South and West contributed 35% each to the company's revenue.

The company's business strategy was to rely on direct selling for 80% of revenue, retail stores for 12%, and eight % through online mode.

With the aggressive expansion plan, Chhabra said that the current 80% contribution from direct selling will drop to 65%, while revenue from retail stores will increase to 35% from the current 12%, and revenue from online will remain unchanged 10%.

Regarding the impact of the Covid-19 outbreak, Chhabra informed that, like any other industry, the company experienced a surge in demand for its products due to the work from home culture.

Tupperware has a large number of storage solutions as a brand, and in fact, the company's growth in 2020 was 24%, compared to 7% the previous year.

Chhabra told the media the company has a world-class manufacturing facility in Dehradun, Uttarakhand, that serves the domestic market as well as shipping to more than 35 countries.

Exports have remained consistent, even increasing in the last two years. Tupperware has done well as a result of increased demand.

Image Source

Kitchenware brand Tupperware is planning to launch 1,000 retail stores across India for the next five years, as a part of its expansion plans. The company is also planning to increase sales through a digital platform. Tupperware India Managing Director Deepak Chhabra recently announced the opening of the company's 100th retail store in Chennai, with the Southern zone accounting for 35% of sales. The stores, according to Chhabra, will be run on a franchise model and will sell the brand's most popular products. Chhabra informed that the South and West contributed 35% each to the company's revenue. The company's business strategy was to rely on direct selling for 80% of revenue, retail stores for 12%, and eight % through online mode. With the aggressive expansion plan, Chhabra said that the current 80% contribution from direct selling will drop to 65%, while revenue from retail stores will increase to 35% from the current 12%, and revenue from online will remain unchanged 10%. Regarding the impact of the Covid-19 outbreak, Chhabra informed that, like any other industry, the company experienced a surge in demand for its products due to the work from home culture. Tupperware has a large number of storage solutions as a brand, and in fact, the company's growth in 2020 was 24%, compared to 7% the previous year. Chhabra told the media the company has a world-class manufacturing facility in Dehradun, Uttarakhand, that serves the domestic market as well as shipping to more than 35 countries. Exports have remained consistent, even increasing in the last two years. Tupperware has done well as a result of increased demand. Image Source

Next Story
Infrastructure Energy

REC Transfers HVDC Project to Power Grid

REC Limited has successfully handed over the Special Purpose Vehicle (SPV) for a High-Voltage Direct Current (HVDC) transmission project to Power Grid Corporation of India Limited (PGCIL). This strategic move aligns with the nation's objectives to strengthen its power transmission network. Key Highlights: Project Overview: The HVDC project, under the inter-state transmission system (ISTS) initiative, is a critical component of India's push toward robust and efficient electricity transmission. It aims to handle bulk power transfer across long distances while ensuring minimal losses. Role of RE..

Next Story
Infrastructure Transport

NF Railway Collaborates with IIT Guwahati

The Northeast Frontier (NF) Railway has signed strategic Memorandums of Understanding (MoUs) with IIT Guwahati to foster technological advancements and improve railway operations in the region. This partnership focuses on innovative solutions to enhance safety, efficiency, and sustainability in rail infrastructure. Key Highlights: Purpose of MoUs: The collaboration aims to leverage IIT Guwahati's expertise in technology and research for implementing cutting-edge solutions across railway operations. Key areas of focus include: Automation and digitization in maintenance. Sustainability initiati..

Next Story
Infrastructure Transport

Danapur Division Modernization Plans Revealed

The Railway Board has unveiled ambitious plans for the expansion and modernization of the Danapur Division, a critical hub under the East Central Railway. The initiative focuses on infrastructure development, enhanced passenger amenities, and operational efficiency. Key Highlights: Scope of Modernization: The Railway Board's blueprint emphasizes: Upgrading existing infrastructure to accommodate more passenger and freight traffic. Improving station facilities, such as platforms, waiting areas, and connectivity. Introducing advanced signal systems for safer and smoother operations. Freig..

Hi There!

"Now get regular updates from CW Magazine on WhatsApp!

Join the CW WhatsApp channel for the latest news, industry events, expert insights, and project updates from the construction and infrastructure industry.

Click the link below to join"

+91 81086 03000