Deluxe Recycling is a leading multi-layered plastic recycling firm that just opened a new recycling facility in Sarigam, Gujarat, as part of a strategic development plan. The business has been at the forefront of developing novel technology to recycle MLPs (multi-layered plastic) and UBCs (used beverage cartons), greatly reducing the load on landfills that are already overwhelmed. Deluxe plans to expand its capacity from 13,000 TPA to 27,400 TPA at two locations with this new plant, solidifying its standing as one of the biggest MLP recyclers in South Asia. The company's goal is to recycle over 200,000 metric tonnes of MLPs and UBCs by FY2030, which would have a significant impact on waste management in India.

In 2023, India will produce 9.4 million tonnes of plastic garbage a year, of which only half will be collected, according to a World Economic Forum estimate. MLP trash is a major source of pollution in plastic packaging since it is usually seen as having little value and is exceedingly difficult to recycle. If it is gathered at all, cement factories often use it for co-processing, incineration, or fuel. Deluxe has worked with and compensated a network of aggregators and small material recovery facilities (MRF) to collect and segregate MLP trash, creating a scalable ecosystem for the collection of MLP. The firm then manufactures a range of heavy, stiff items that are in great demand using unique technology that was created internally. Currently, 90% of the recycled seatboards used in the automotive industry are recycled, which means nearly every rickshaw driver sits on one of its recycled seats.

The venture's growth was fueled by funding from Circulate Capital, a well-known circular economy investment business. This resulted in increased capacity and the creation of over 150 jobs in Gujarat.