myHQ by ANAROCK, India's leading marketplace for flexible workspace solutions, has entered into a strategic partnership with one of the country's prominent flexible workspace providers, WeWork India. Through this partnership, myHQ will be the sole technology, marketing, and sales partner for WeWork India's day pass, conference room bookings, and Virtual Office product. Users would either be able to book these from the myHQ platform or from the WeWork platform where the myHQ product journey will take over at the time of purchase.

This partnership will significantly advance the standards of flexibility and innovation in the Indian workspace landscape. Launched in 2020, WeWork On-demand allows individuals as well as enterprises to make single or bulk bookings via day passes and bundles respectively, across its 40+ locations. It also enables access to conference rooms - from smaller meeting rooms to boardrooms and podcast rooms which can be booked by the hour. Additionally, WeWork's Virtual Office solution provides growing businesses with a premium business address to establish their business or grow operations in a new city without incurring the significant overhead costs of a physical office.

Utkarsh Kawatra, Co-founder & CEO - myHQ by ANAROCK, says, "This mandate compliments the 1000+ partner flexible workspace brands already on our platform and with this exclusivity, we can now provide unparalleled flexibility and convenience to our users by giving access to the largest footprint across the country."

"This is the first product sales mandate anyone has ever signed in this industry and we are happy to see WeWork India trust us with this. Now we hope to sign 1-2 more mandates in the coming months and be the go-to-platform for all customers and flexible workspace operators. Whether it is an individual, freelancer, or a hybrid corporate, whether it is a space at 200 INR/day or 2000 INR/day, we want to cater to all workspace needs!?

Commenting on the collaboration, Karan Virwani, CEO, WeWork India, added, "We are excited to partner with myHQ by ANAROCK to enhance our Virtual Office and On-demand services. Flexible workspaces have redefined the way India works, and we expect the demand to grow manifold. This collaboration will enable us to further expand our reach and deliver unparalleled value to our members. We look forward to offering a seamless and convenient experience to professionals across the country."

This strategic alliance comes at a time when the demand for flexible work arrangements is at an all-time high, with more professionals seeking adaptable solutions to meet their evolving needs.

myHQ's major growth drivers for scaling the On-demand business include freelancers, remote working professionals and hybrid teams. As per myHQ by ANAROCK's report, around 40 lakh individuals working as freelancers across the creative domain, tech roles and as business consultants deem flexi day pass has become an attractive alternative to explore.

On-demand access to coworking spaces is the most viable and flexible workspace option available to the 15 million freelancers, remote & gig workers in the country. Furthermore, India is projected to grow to 350 million gig jobs by 2025 while the freelance workforce will reach 2.35 Cr by 2030.