Pidilite, renowned for its adhesives and construction products, has made a Rs.5 crore investment in Wify, a platform offering home improvement and maintenance services. This move signals Pidilite's commitment to expanding its presence in the growing home solutions market. Wify, which provides on-demand services for home repairs and maintenance, will leverage this investment to scale operations and broaden its customer base. The strategic partnership also aligns with Pidilite’s vision to support innovative startups that enhance home improvement solutions.

Wify focuses on connecting homeowners with professionals for a variety of home-related tasks, ensuring efficiency and quality. As demand for reliable home maintenance services rises, this partnership positions Wify to become a key player in the sector. Pidilite's backing not only enhances Wify's capabilities but also strengthens its credibility in the competitive market of home services. With more consumers investing in home upgrades, the collaboration aims to cater to the growing need for accessible and dependable home care solutions.

This investment is part of Pidilite’s broader strategy to diversify into adjacent sectors and foster innovations that complement its core business offerings, ultimately positioning both companies for long-term success in India’s booming real estate and home improvement market.