Nxtcell India has announced a $30 million investment to reintroduce the Alcatel brand into the Indian market, aiming to revive its mobile phone business in one of the world’s largest telecom hubs. The company plans to roll out a range of feature phones and smartphones tailored to Indian consumers, backed by localised manufacturing and support infrastructure.

This strategic move is focused on capitalizing on Alcatel’s legacy brand recognition while meeting current market expectations. The relaunch will target budget-conscious consumers and compete in the affordable smartphone segment, leveraging both online and offline distribution channels. Nxtcell aims to manufacture devices domestically, aligning with the Indian government’s Make in India initiative. The investment will cover production, distribution, marketing, and after-sales service infrastructure, ensuring a comprehensive market entry.

By reviving Alcatel, Nxtcell seeks to offer alternatives in a competitive space dominated by Chinese and local brands. The company also hinted at exploring AI-integrated features and improved battery performance to attract tech-savvy buyers. With this initiative, Nxtcell is not only attempting a brand revival but also contributing to job creation and electronics manufacturing growth in India. The launch is expected later this year, marking a fresh chapter for Alcatel’s journey in the Indian telecom sector.