Eicher Trucks & Buses, a business unit of VE Commercial Vehicles Ltd. (VECV), inaugurated its first exclusive dealership for the newly launched Eicher Pro X range. This state-of-the-art AV Motors’ dealership facility located in Bhindarpada-Thane is designed to offer best-in-class customer experience, leveraging advanced technology to enhance every aspect of the vehicle-buying and servicing journey. Equipped with interactive digital displays, the dealership ensures customers receive in-depth insights into the Pro X range, helping them make informed vehicle decisions while experiencing Eicher’s commitment to innovation and efficiency.

SS Gill, Chief Commercial Officer, VECV, said, “Today marks a milestone in our journey towards customer excellence. The inauguration of the first Eicher Pro X dealership with AV Motors is not just the unveiling of a new facility, but a testament to our commitment to shaping the future of last mile logistics. This dealership represents the intersection of technology and trust, offering our customers an enhanced experience, backed by best-in-class Eicher Pro X small trucks.”

Ramesh Rajagopalan, EVP, Customer Service, Retail Excellence and Network Development, VECV, said, "The launch of the Eicher Pro X range marks a significant milestone in our journey towards shaping the future of logistics with next-gen, sustainable solutions. The inauguration of the Eicher Pro X exclusive dealership reaffirms our commitment to delivering innovative products and a superior retail and service experience. We wish the AV Motors team the very best as they begin to serve Eicher customers in this region"

Strategically located in Bhindarpada-Thane, the dealership is well-positioned to serve key logistics hubs, industrial areas, and business districts in Mumbai. The location makes the AV Motor’s dealership a crucial access point for fleet owners and transporters looking for reliable, efficient, and connected small commercial vehicles.

Co-developed with customers to meet their specific needs, the electric Eicher Pro X charts a new path into the Small Commercial Vehicle segment. Hence, the company has designed a state-of-the-art born-digital dealership to revolutionize the commercial vehicle ownership journey. This omni-channel retail experience integrates advanced digital tools, including an interactive customization zone, where customers can choose from multiple cargo body designs, load decks, fuel variants, and color options—a first in the CV industry.

The dealership is directly linked to Eicher’s Industry-First Uptime Centre, ensuring maximum vehicle availability and operational efficiency. Customers will also benefit from highly trained technicians, doorstep service bikes, and GPS-enabled on-road breakdown support, offering seamless and efficient service solutions.

Additionally, the dealership is equipped with dedicated EV charging infrastructure (fast & slow chargers) and EV-specific service bays, supporting the growing demand for electric small trucks. Eicher has also partnered with leading Charging Point Operators (CPOs) to provide access to 14,000+ EV charging stations across India, reinforcing its commitment to sustainable mobility. To enhance decision-making, customers will have access to demo vehicles for product experience and test drives. The dealership will also feature a multi-application display of the Eicher Pro X range, catering to industries such as e-commerce, FMCG, parcel & courier, and last-mile logistics.

With its technology-driven retail approach, strong service infrastructure, and digital-first uptime solutions, the new Eicher Pro X dealership is set to re-define the small commercial vehicle ownership experience.