In an almost $160 million trademark dispute with Virgin Group, Alaska Airlines lost its appeal. The original ruling came from a London court last year, which held that Virgin was entitled to royalties even though the American airline no longer operated under the Virgin name.

Virgin Aviation TM Ltd. and Virgin Enterprises Ltd. successfully contended that Alaska is required to pay an annual "minimum royalty" payment of around $8 million until 2039. Alaska Airlines tried to overturn that ruling, but the Court of Appeal in London rejected its appeal.