In a remarkable display of brand strength and buyer confidence, Godrej Properties Ltd has sold approximately 90 flats worth over Rs 10 billionon the launch day of its new luxury housing project, 'Godrej Astra', in Gurugram's Golf Course Road micro-market.

The project, spanning 2.76 acres, marks Godrej Properties' second major launch in this prime location, reinforcing its commitment to expanding its footprint in the region.

Resilient Demand for Branded Luxury Housing Despite an overall slowdown in India’s residential property market, branded developers continue to see strong sales momentum. According to recent market reports:

PropEquity noted a 23% decline in housing sales across nine major cities in Q1 2025. Anarock reported a 28% drop in housing sales across seven major cities during the same period.

However, well-established developers like Godrej Properties continue to attract buyers, benefiting from a post-pandemic shift in consumer preference towards reputed and reliable real estate brands over lesser-known builders.

Godrej Properties Strengthens Its Position in Gurugram Commenting on the launch success, Gaurav Pandey, MD & CEO, Godrej Properties, stated: “Gurugram is an extremely important market for Godrej Properties, and we look forward to further strengthening our presence there in the coming years.” With premium real estate continuing to command strong interest, Godrej Properties’ latest launch underscores the resilience of high-end housing demand, even in a challenging market environment.