Godrej Properties has made its debut in Hyderabad's booming real estate market with the launch of its maiden residential project, Godrej Madison Avenue, located in Kokapet, a hub for multinational companies. Spanning three acres, the 50-storeyed building will be the company’s tallest residential tower in South India. The project is estimated to generate a booking value of Rs 13 billion, offering approximately 1.2 million square feet of saleable area with premium 3- and 4-BHK apartments. Inspired by Manhattan's architecture and design, the project aims to meet the rising demand for sustainable, wellness-oriented living spaces in prime locations. Gaurav Pandey, Managing Director and CEO of Godrej Properties, stated, "Kokapet’s strategic location and infrastructure advantages make it an ideal destination for premium residential developments." A report by property consultancy Knight Frank highlighted Hyderabad's strong real estate growth in 2024, with a 12% year-on-year increase in residential unit sales, totalling 36,974 units. The city also witnessed an 8% rise in residential prices, reflecting sustained demand from investors and end-users alike. However, residential launches declined by 6%, with 44,013 units introduced last year. With its strategic foray, Godrej Properties aims to tap into Hyderabad’s expanding market fueled by robust economic fundamentals and evolving buyer preferences for aspirational lifestyles. (Business Line)