Birla Estates, the real estate arm of Aditya Birla Real Estate Ltd, has launched its first residential project in Pune—Birla Punya—with an estimated revenue potential of Rs 27 billion.

Spanning 5.76 acres, the project will feature 1.6 million sq. ft. of saleable area, comprising 1,000 apartments. It will be developed in phases, with the first phase introducing two towers and 500 units.

K T Jithendran, MD & CEO of Birla Estates, highlighted the city's growing demand for premium housing, stating, “Pune’s real estate market continues to rise, propelled by its flourishing IT ecosystem and strong infrastructure development.”

Birla Estates currently has a presence in Mumbai, Pune, Delhi-NCR, and Bengaluru, strengthening its foothold in key metropolitan markets.