Besides introducing an organic range at bauma CONEXPO 2018, Armin Tavakoli, Managing Director MENA & India, Husqvarna Construction, tells us about Atlas Copco’s acquisition, hinting at the introduction of orange-coloured light compaction products in 2019. 

One pathbreaking offering: We have a state-of-the-art leading software that makes our machines easier and intuitive to use. Besides, our company is focussing on digitalisation, where we are slowly launching fleet management in many countries. This is going to be a key aspect in the India market as the infrastructure and construction industry is rapidly growing .

Demand drivers in 2019: I think the infrastructure and residential sectors will see the biggest demand with our products. And now, with our acquisition of Atlas Copco, we can engage with our customers much earlier in the value chain with a new construction. 

Announcement contributing to the company’s growth in 2018: We made two large acquisitions in 2018, one being Atlas Copco and the other HTC. This has increased our addressable market and made us a world leader in terms of concrete surfaces and floors. 

Challenge for the company in 2019: The challenge for us is how fast we can ramp up in terms of people, knowledge on the market and our presence across India.

Key strategy to success in 2019: We are best in class when it comes to after-sales support. In terms of product quality and performance, I think we can guarantee that we have the best products in the world. 

Recommendation for growth of the construction equipment market: The capability of financing and being able to affect the business while minimising risk is always a challenge. This is a major challenge for many multinationals coming into the India market, where they see a lot of risk.