Gmmco, a trusted partner of Caterpillar in India, has launched Gmmco CAT Kondattam, a transformative initiative aimed to empower tier-2 cities with Caterpillar’s world-class machinery, equipment, and advanced solutions. The inaugural event, held in Salem, brought together customers, industry leaders, and experts to experience the unmatched capabilities of CAT equipment designed for infrastructure and mining industries.

The Gmmco CAT Kondattam roadshow represents a shared commitment by Gmmco and Caterpillar to support India’s industrial landscape by making cutting-edge technology accessible to individual and businesses in high-potential Tier-2 cities. Showcasing a range of Caterpillar’s machinery and solutions, the mega roadshow will be open for customers in prominent cities across Salem district until Dec 12th, 2024.

Chandrashekar V, Managing Director & CEO, Gmmco, said, “With seamless connectivity to Tamil Nadu, Karnataka, and Kerala, Salem city is a key hub for construction equipment business and also known for its enterprising customers and experienced contractor’s base. The core supplier of blue metal for road constructions and with major upcoming projects, the city is poised for significant growth and a potential market for machinery business in infrastructure and mining sector. Salem is an ideal location to bring in the Gmmco CAT Kondattam exhibition to empower local businesses with Caterpillar’s advanced machinery, equipment and solutions.”

Caterpillar Spokesperson, said, "Salem represents the dynamism and potential of Tier-2 cities in India’s infrastructure and mining sectors. Through initiatives like Gmmco CAT Kondattam, Caterpillar is committed to delivering advanced machinery and solutions that address local industry needs, enabling customers to achieve greater efficiency and profitability. Our partnership with Gmmco ensures that we continue to support regional growth while strengthening our footprint in key markets like Salem."

Rahul Shorey, Vice President, Construction, Gmmco, added, “Salem’s potential in infrastructure and mining business aligns perfectly with our vision of empowering businesses with innovative machinery and solutions. Through Gmmco CAT Kondattam initiative, we bring Caterpillar’s advanced machinery, equipment and solutions to empower local businesses to benefit from durability, and cost-effectiveness.

Key Highlights of CAT Kondattam in Salem: • Mega CAT exhibition: Displayed a comprehensive range of Caterpillar machinery tailored to local industries, including live demonstrations of CAT Backhoe Loaders and Excavators. • Simplified finance solutions: Provided insights into innovative financial packages, machine rebuilds, and Scheduled Oil Sampling (SoS), enhancing customer convenience. • Customised offers: Tailored packages addressing Salem’s unique business ecosystem, fostering growth and operational efficiency.

The construction equipment industry is growing at 10 to 15 per cent annually, with India set to become the world’s third-largest market. By establishing robust infrastructure and tailored solutions in high-potential Tier-2 cities like Salem, Gmmco and Caterpillar reaffirm their commitment to transforming India’s industrial landscape. To strengthen the brands commitment to the region and as part of the expansion plans, Gmmco is in the process of establishing a new upgraded 3S Facility in Salem, which offer parts and service will support directly at the customers’ doorsteps. This facility will also stock Caterpillar equipment locally, ensuring timely availability and efficient operations.