Caterpillar Launches “Services Commitment” programme at bauma ConExpo
Caterpillar announces the launch of "Services Commitment" program. Now as part of Customer Value Agreements (CVAs), Services Commitment represents service response guarantee and parts availability guarantee within an agreed timeframe. Caterpillar experts were on hand to provide more information, and customers took advantage of exclusive show offers.
Another exciting launch at Caterpillar’s Services display is the Cat Central App, enabling customers to order Genuine Cat parts at any time, and from anywhere. Cat Central also provides a range of additional benefits such as personalized features to find the right parts quickly, free in-app manuals, and more.
“Caterpillar is committed to offering customers an exceptional customer experience throughout the lifecycle of their equipment to maximize their success. With the launch of Services Commitment program in India, Cat equipment will be easier to own,” said Mani Rajan, Director Distribution, Bangalore District, Asia Pacific Distribution. “By offering Services Commitment as part of their Customer Value Agreements, Cat dealers offer comprehensive, integrated solutions that help customers improve efficiency and productivity when using Cat equipment.”
In addition, Caterpillar is celebrating the 5th anniversary of Cat Financial operations in India. Caterpillar Financial Services India Pvt. Ltd. (CFSI), a subsidiary of Caterpillar Inc., is a Non-Banking Finance Company (NBFC), which has earned its position as a trusted provider for customers in the construction, mining, and infrastructure sectors. The expanded solutions it offers includes financing for parts, machine rebuilds, maintenance and equipment protection throughout the entire product lifecycle. Now it is even easier with the “MyCatFinancial” online portal, through which the customers can manage their accounts seamlessly.
With a focus on driving infrastructure growth and sustainability, Caterpillar showcases its latest integrated product solutions, including the newly launched Hindustan 2021F Small Wheel Loader, compliant with CEV Stage V emission norms.
Guests visiting the Caterpillar booth get an opportunity to look a wide range of machines, including hydraulic excavators, backhoe loaders, motor graders, skid steer loaders, dozers, and wheel loaders. Each model is designed to meet the changing needs of the construction industry while prioritizing operator safety and efficiency. These products offer lower fuel consumption, swifter operations and higher productivity compared with prior models.
“We want every customer to be more successful using our products, services and solutions. We offer a variety of products for different applications to meet the demand for higher productivity, tighter project completion schedules, competitive cost of operations, safety and more,” said Mukul Dixit, India manager of sales and marketing Global Construction and Infrastructure Division. “In addition, this year marks 5 years of Cat Financial in India, and we take pride in empowering our customers through flexible financing solutions, making it easier for them to buy and own the right equipment.”
As part of electric power solutions, generator sets under Cat and FG Wilson brands are on display to showcase their capabilities, which are designed to meet local emissions standards while reliably powering various applications.
Additionally, Caterpillar display includes a suite of digital solutions to streamline equipment management and enhance ownership experience. Key offerings include: • Cat Product Link™: A smart operation tool providing real-time data for effective fleet management. • Cat Grade with Assist: Automates excavator movements for improved precision and efficiency. • VisionLink: Delivers insightful analytics to enable informed decision-making, reducing costs and improving jobsite safety.
Caterpillar’s commitment to innovation and sustainability positions itself as a leader in supporting infrastructure development in India, helping customers to build a better, more sustainable world.