Bridgestone Corporation (Bridgestone) has won the Prince Michael International Road Safety Award*1 for its Bridgestone Road Safety Program (BSRP). A long-term, integrated strategy that aligns road safety interventions with best practices for helping vulnerable road-users, the BSRP has received this award for its contribution and commitment to improving road safety.

Receiving the award from His Royal Highness Prince Michael of Kent at the Annual Awards Luncheon Ceremony at The Savoy, London on Tuesday 10 December. (Left) Paul Choo, CHRO, BSAPIC, (Middle) His Royal Highness Prince Michael of Kent, (Right) Mei Ling Tan, Director, CSR, BSAPIC

Established in 1987, the Prince Michael International Road Safety Award recognizes innovation and achievement in enhancing road safety globally. For over thirty years, His Royal Highness Prince Michael of Kent has played a leading role in supporting improved road safety both in the United Kingdom and globally. In making the recommendation for the award, the judges acknowledged the high level of corporate commitment which includes both strategic support for NGOs and the opportunity for employee involvement.

As a tyre manufacturer, Bridgestone regards road safety as an important priority across the globe to support the safe mobility of people and objects with peace of mind. The BRSP advances global road safety by leveraging education, knowledge sharing, and strategic partnerships to support the United Nations Sustainable Development Goal (SDG) 3.6, which aims to halve road traffic deaths and injuries by 2030. Backed by Bridgestone’s presence in over 150 countries and regions, the program realigned in 2019 to focus on four core areas:

Safer Mobility: Leveraging tire technology and sustainable mobility solutions to enhance safety Safer Communities: Conducting road safety education and awareness initiatives for all road users Safer Roads: Collaborating with governments and communities to improve road infrastructure Employee Engagement: Empowering employees to actively contribute to road safety in their communities

In 2022, Bridgestone committed to donating a total of US$1 million to the United Nations Road Safety Fund (UNRSF) over four years (2022–2025)*2. Through this partnership with the UNRSF, Bridgestone is accelerating efforts to enhance road safety on a global scale.

“It is a true honor to receive the Prince Michael International Road Safety Award, one of the highest accolades in road safety,” said Paul Choo, Chief Human Resources Officer, responsible for HR and CSR across Bridgestone Asia Pacific, India, China (BSAPIC). “At Bridgestone, we continually strive to deliver value to our customers and communities, and the BSRP is an essential part of our efforts to achieve this. The program’s initiatives consider the needs of each community and integrate road safety efforts tailored to bettering the daily lives of local road-users. This award serves as a testament to Bridgestone’s dedication to our ongoing collaboration with local stakeholders and the development of innovative strategies aimed at educating the next generation about road safety.”