Founded in 2016, Infra.Market, valued at $2.8 billion, is a building materials platform, leveraging tech for the complete value chain in the construction ecosystem. Aaditya Sharda, Co-Founder, tells CW about the company’s expansion, revenue mix and strategies for sustained growth. 

Infra.Market is a tech-driven building materials platform revolutionising the sector by ensuring efficiency and reliability. Connecting builders, contractors, architects and government bodies, we simplify procurement and project execution. We have expanded into other categories to offer a seamless experience across structural, finishing and lifestyle products, providing everything on a single platform. Our diversification into the lifestyle sector includes tiles, sanitaryware, bath fittings, fans, lights, appliances, modular kitchens, hardware, paints and even consumer durables. This decision was driven organically through the launch of IVAS and via strategic investments in reputed brands like Shalimar Paints, Amstrad and Emcer Tiles, reinforcing our vision to be the go-to platform for home improvement. We leverage strong relationships with developers, architects and homeowners to build a trusted consumer-facing brand, boosting our position as a leading building materials platform. As a House of Brands with inhouse manufacturing, we ensure quality, improve margins, and drive growth.

Our revenue distribution highlights the impact across key sectors with infrastructure contributing 50 per cent, real estate 30 per cent, and retail 20 per cent. Product-wise, behind the wall materials like concrete, AAC blocks, steel and plumbing make up  70 per cent of revenue, while  front of the wall categories such as tiles, sanitaryware, paints, electricals and modular kitchens contribute  30 per cent. With strategic cross-selling and upselling driving  growth with infrastructure clients, real-estate builders and dealers alike, this synergy strengthens our value proposition, enhancing procurement efficiency, offering stronger supply chain capability and unlocking new revenue streams for long-term growth.

Our revenue growth has enabled us to expand into new categories, strengthen manufacturing capabilities and improve supply-chain efficiency through product diversification. Starting with concrete, the foundation for any construction, we cross-sell and upsell other product categories as the project evolves. We successfully sell multiple categories within the same project, even with dealers who have transitioned from single-product dealerships to multiple-product procurement. Our platform allows us to capture a larger share of wallet within each project due to strong customer relationships. Our dealer loyalty is also high, as we help them serve project leads and improve their RoI on both capital and space. As platform awareness and technology adoption grow, we anticipate entering more projects, which will help us sustain this growth momentum.