JK Lakshmi Cement has launched its cement brands in eastern and central UP. Its premium brand JK Lakshmi PRO+ Cement was unveiled at an event in the Amethi plant. The first truck filled with JK Lakshmi Cement was dispatched to Ram Mandir in Ayodhya and subsequently, 51 trucks were dispatched to dealers of the company.

Arun Shukla, president, JK Lakshmi Cement, said, “We have garnered customer acceptance in most markets and are confident that the brand will be a force to reckon with in Uttar Pradesh also. Pro+ Cement is manufactured with a unique formula that provides dense and higher impermeable concrete which provides 7+ desirables benefits catering to the new age construction needs.”

The 7 + benefits of JK Lakshmi PRO+ include plus durability with micro particles, strength, plus finish with finer cement particles providing better smoothness and superior finish. The cement provides plus speed as its early de-shuttering saves time and ensures speedy construction. It offers plus indeed with high quality tamper-proof and moisture resistant Adstar bags that give correct quality and factory fresh quality cement.