India's furniture market, a rapidly growing industry, has long grappled with inefficient supply chains, high costs, and limited customization options. Enter Mulroom, a tech-driven startup founded by Parikshit Guhabiswas, which aims to revolutionize the sector through a direct-to-consumer (DTC) model that empowers craftspeople and small-scale manufacturers while promoting sustainability.

Mulroom tackles the industry's age-old problems by eliminating middlemen and implementing a lean, technology-enabled supply chain that cuts down waste and reduces costs. By leveraging AI-powered demand forecasting, the company ensures each piece of furniture is crafted only when needed, minimizing overproduction and responding swiftly to changing consumer preferences.

Guhabiswas explained the motivation behind Mulroom, stating, “While consumers had an abundance of furniture choices, the supply chain behind the industry remained outdated, inefficient, and unsustainable.”

Through its digital-first approach, Mulroom provides artisans and manufacturers with fair pricing structures, moving away from exploitative practices where large brands often underpay craftsmen to maximize profits. This model not only supports local craftsmanship but also offers consumers bespoke, ethically-produced furniture at competitive prices.

The company also embraces a circular economy approach, focusing on durability, repairability, and recyclability. This sustainable model is a significant departure from the traditional "make-use-dispose" cycle that dominates the furniture market.

Mulroom’s disruptive model addresses pain points in the industry, offering an eco-friendly, customer-centric alternative that blends technology with artisanal skill. As India's furniture market continues to expand, Mulroom’s innovative approach could reshape the landscape, making high-quality, customized furniture accessible and sustainable for all.