B2B manufacturing and supply chain enablement platform for building materials, Magma is thrilled to announce its expansion into the adhesive market with the launch of MagFix. This move is a strategic initiative to enhance its portfolio and provide comprehensive solutions to manufacturers, complementing its existing offerings.

Founded in February 2022, Magma is a B2B supply chain enablement startup operating in the building and construction materials space, acting as a full-stack solution for factories for their raw material, energy, infra and market linkage requirements. Magma?s vision is to build the modern factory stack for manufacturers in Asia & leverage the China+1 manufacturing shift. The company is backed by leading global VCs like General Catalyst & Accion Venture lab and is on track to close this financial year at annualised GMV run rate of INR 300 crores.

MagFix stands out as a high polymer modified, cement-based tile adhesive meticulously crafted to meet the evolving needs of the construction industry. Its superior formulation offers unparalleled performance in adhering to tiles and natural stones, making it an ideal choice for tile manufacturers seeking reliability, durability, and ease of use. MagFix, with its two specialized grades ? MagFix Ultra and MagFix Supreme ? is designed to meet the diverse needs of the manufacturing sector, providing secure and lasting bonds for tiles and stones in various applications.

?With India experiencing a significant surge in construction and infrastructure projects, MagFix arrives as a solution perfectly aligned with the dynamic needs of the market. As the industry witnesses unprecedented growth, MagFix emerges as the go-to adhesive to elevate the quality and longevity of construction projects.? said Ashish Jani, Chief Operating Officer at Magma.

Magma understands the importance of diversifying revenue streams for its customers. With MagFix, tile manufacturers have the opportunity to expand their product offerings and provide customers with a comprehensive solution for their tiling needs. This strategic move not only adds value to Magma's product line but also opens new avenues for revenue growth for tile manufacturers as they bundle MagFix adhesives with their tile products.

"Introducing MagFix is a natural progression for Magma as we continue to evolve and meet the growing needs of our clients," said Neal Thakker, Founder and CEO at Magma. ?Having built multiple bulk verticals in the past one year, this strategic move into adhesives enhances our ability to offer a complete solution to our clients, reinforcing our commitment to being a partner in their success. MagFix is not just an adhesive; it's a strategic addition that transforms our customers' factories into comprehensive solutions providers.?

On a group level, Magma views the entry into the adhesive market through MagFix as a highly strategic move for margin expansion. By incorporating adhesives into its product offerings, Magma is poised to provide a one-stop solution for manufacturers, streamlining their procurement process and ensuring compatibility across multiple components of their projects. This move not only strengthens Magma's position as a comprehensive manufacturing services provider but also opens new avenues for revenue growth.