Nitin Kulkarni, President, Sales and Marketing, Finolex Industries, is a sales and marketing veteran with a sound understanding of customer psyche. He joined Finolex Industries after spending a quarter of a century with Nerolac Paints and Hindware. He is now focused on leading the pipe major’s pan-India 250+ sales team. In the past four years, Kulkarni has significantly contributed to the company’s 12.45% CAGR increase in sales. During the lockdown, Finolex Industries onboarded a supply chain and procurement professional with experience across industries, especially in optimising global supply chains. Pradeep Shastry Vedula, President, Supply Chain, Finolex Industries, who has formerly worked with Asian Paints and Accenture, joined the pipe giant to help spur its next phase of expansion. In conversation with CW’s Senior Correspondent Charu Bahri, Kulkarni and Vedula discuss the sales and supply chain challenges that hit the pipes industry last year, what’s sorted and what’s still a worry, and the best practices and strategies that have helped Finolex stay in action.

Click here for the interview.