This programme will promote India's transition to renewable energy and Net Zero Goals while assisting with difficulties related to peak demand.

Within the first six months of the rollout, starting in February 2023, the demand response management programme seeks to involve 55,000 residential consumers and 6,000 large C&I customers in order to achieve 75 MW of peak capacity reduction. The programme then aims to scale up to 200 MW by the summer of 2025.

With the introduction of a demand response programme for Tata Power Delhi Distribution's residential customers in Delhi in 2021, the collaboration officially began. Tata Power considerably increased the initiative throughout the Delhi distribution region in 2022 based on the results of this engagement.

To reach all consumer demographics, AutoGrid is now expanding this initiative throughout Tata Power's distribution areas.

Tata Power will introduce an automated demand response (ADR) programme with direct load control and consumer participation using its own smart plug platform on top of the behavioural demand response (BDR) programme.