The rebranding initiative includes a fresh logo and visual identity that symbolises NHIT's commitment to infrastructure development and financial sustainability. This move is aimed at strengthening NHAI's position as a key player in India's road infrastructure sector and attracting greater private sector participation.

NHIT plays a crucial role in financing highway projects through innovative investment models like Infrastructure Investment Trusts (InvITs). The trust enables monetization of operational highway assets, providing a steady income stream to investors while facilitating accelerated infrastructure development across the country.

The revamped corporate identity reflects NHAI's strategic vision to modernise infrastructure financing and project management practices. It underscores NHIT's role in mobilising private capital for national highway projects, thereby reducing fiscal pressure on the government and accelerating project implementation timelines.