The company, which is 51% owned by the JSW Group and other Indian entities, will focus exclusively on “new age energy vehicles,” including strong hybrids, plug-in hybrids, and electric vehicles. Gupta noted that luxury segment EV penetration stands at 7%, significantly higher than 2% in mainstream categories, indicating a growing appetite for innovative powertrains.

In 2023, around 45,000 luxury cars were sold in India, reflecting a 20% year-on-year growth. However, this segment accounts for just 1% of total domestic car sales. Gupta emphasized that JSW MG defines luxury through a combination of price point, exclusivity, and accessibility, aiming to make luxury vehicles more available to Indian customers through MG Select.

Each showroom will feature a display of four to five cars, requiring approximately 4,000 square feet of space. The company plans to invite young entrepreneurs with a passion for luxury to become dealer partners.

JSW MG is following a trend among automakers, similar to Maruti Suzuki’s Nexa showrooms and Hero MotoCorp’s Premia stores, to establish separate dealership lines for premium products.