The Tawi riverfront project, situated in the centre of Jammu, is being developed similarly to Gujarat's Sabarmati riverfront. Its objective is to enhance the aesthetic appeal of the water body by boosting its natural purification capabilities and supporting environmental and urban infrastructure sustainability.

The project also aims to create recreational, residential, commercial, and green spaces on the reclaimed land and the nearby warehouse area. According to the official, under the leadership of JSCL Chief Executive Officer Rahul Yadav, a meeting was organized by JSCL Project Director Sunil Thusoo with the real estate consulting firm CBRE to develop a financial business plan for monetizing the reclaimed land.

The meeting, which was also attended by Deepika Gupta, the additional general manager of urban JSCL, concentrated on detailed discussions about architectural plans, development control regulations, and the incorporation of essential facilities and green spaces.

JSCL, a special purpose vehicle formed in August 2017, is responsible for carrying out development projects aimed at revitalising the city of temples.