The new GCC will focus on enhancing Flutter's operational capabilities, with a particular emphasis on technology and digital transformation. It will provide critical support across various functions including IT, analytics, and customer service, aligning with the company's strategy to improve efficiencies and foster innovation.

Hyderabad, known for its robust IT infrastructure and skilled workforce, was chosen for this expansion due to its favorable business environment and strategic location. The city's established ecosystem for technology and support services makes it an ideal base for Flutter's new operations.

This move is expected to create numerous job opportunities in the region, further contributing to the local economy. The investment also reflects Flutter Entertainment's broader strategy to bolster its global presence and enhance its service delivery through advanced technological solutions.

The establishment of the GCC in Hyderabad is part of Flutter's ongoing efforts to optimise its global operations and maintain its competitive edge in the rapidly evolving digital landscape. The new centre will play a pivotal role in driving the company's growth and innovation initiatives.