The move is part of EESL?s broader strategy to promote energy conservation and reduce energy consumption nationwide. By establishing retail outlets, EESL aims to make energy-efficient products more accessible to consumers, encouraging widespread adoption and contributing to the reduction of the country?s overall energy footprint.

These retail stores will feature a curated selection of products that meet stringent energy efficiency standards. Customers will have the opportunity to purchase high-quality, certified items that offer both cost savings and environmental benefits. The stores are expected to be strategically located in key urban and semi-urban areas to maximise reach and impact.

Additionally, EESL plans to offer educational resources and support at these retail outlets to help consumers make informed decisions about energy efficiency. The initiative aligns with the Indian government?s goal of fostering a culture of energy conservation and sustainability.

The launch of these retail stores is anticipated to play a significant role in India?s efforts to achieve its energy efficiency targets and drive the transition towards a more sustainable future.