Cygnett Hotels Unveils 5-Star Brand Anamore; Focus on Sustainability

Cygnett Hotels & Resorts has launched Anamore, its first 5-star luxury brand, marking the group’s entry into the premium hospitality sector. Positioned at the intersection of sustainability, wellness, and cultural heritage, Anamore aims to redefine luxury travel with immersive and eco-conscious experiences. Sarbendra Sarkar, Founder and Managing Director of Cygnett Hotels & Resorts, emphasised that Anamore represents a transformative step for the company. “This brand reflects our commitment to innovation and elegance while prioritising sustainability. Our vision is to cater to discerning travellers who seek enriching, wellness-focused, and environmentally responsible experiences,” he stated. Anamore's properties will blend modern design with local traditions, offering sophisticated settings and world-class amenities. Upcoming Anamore projects • Anamore Resort & Wellness, Pushkar: A Moroccan-inspired resort spanning 20 acres, set to open by late 2025. It will feature luxurious accommodations, banquet spaces, landscaped lawns, and wellness facilities for both leisure and business guests. • Srinagar, Uttarakhand: A unique project offering anchored yacht villas with private pools and breathtaking views of the Alaknanda River, combining innovative design with sustainability. • Future Locations: Planned developments in Karjat, Murud, and Khalapur (Maharashtra) will showcase distinctive architecture and eco-friendly initiatives such as solar energy, green roofs, and water conservation systems. With Anamore, Cygnett Hotels aims to set a new benchmark for luxury hospitality in India, integrating responsible practices with opulent experiences to shape the future of high-end travel. (ET)

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