The updated identity addresses key usability concerns, offering greater versatility across backgrounds, textures, and marketing materials. The hexagonal rebar-inspired logo remains, with the “I” subtly designed to reflect ridges on rebar, reinforcing MCI’s construction industry connection. Additionally, incorporating Cortec® Green enhances brand recognition, while new chevron and hexagon elements provide a cohesive visual experience across brochures, PowerPoints, and packaging.

The new branding debuted at the Fall International Concrete Repair Institute (ICRI) conference, followed by a prominent launch at World of Concrete (WOC) 2025, reaching key industry stakeholders. To further enhance customer experience, Cortec® is streamlining its MCI® brochures, consolidating essential technical details and product benefits into a single resource.

With its modernized identity, Cortec® MCI® reinforces its role as a leader in corrosion protection, ensuring durability for rusted rebar in concrete and supporting sustainable construction solutions. Visit www.cortecvci.com for more details. Phone: 1-800-426-7832. FAX: (651) 429-1122.